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Looking Ahead: What Recent CA Legislation Will Mean for Gas vs. Battery Powered OPE

California’s new deadline is 2024 for state regulators to ban the sale of new gas-powered equipment using small off-road engines (SORE).

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How to Conduct Market Sizing Research for Home Improvement Products

Market sizing and structure research also enables you to identify new opportunities for acquisition, distribution and growth by forecasting and strategizing in an insightful way.

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The Role of Market Research in Product Development Stage Gates

When crafting a new product or enhancing an existing product, you must understand the problem you're trying to solve, evaluate product opportunities within your category and define a marketing strategy to impact product adoption. Enter, primary market research.

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Making Sense of Historical Housing Starts Data in Building Product Development Discussions

You can apply historical housing starts data to guide business decisions regarding the best audience to target for sales and marketing, where and when customers are using products, and growth potential.

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Looking Ahead: What Recent CA Legislation Will Mean for Gas vs. Battery Powered OPE

California’s new deadline is 2024 for state regulators to ban the sale of new gas-powered equipment using small off-road engines (SORE).

Read More
Lawn & Ranch

Research Design & Data Collection Practices for Brand Health and U&A Surveys

Understanding customer attitudes and motivations, as well as how they purchase and use certain products, is vital to creating a holistic strategy around new product design. Quantitative market research offers a means to confirm ideas and theories about consumer usage and attitudes (U&A) by delivering objective and definitive statistics or numerical data. 

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How to Test New Home Improvement Product Concepts Using Monadic Testing

Monadic Concept Testing is an approach used in product concept testing to ensure equal representation of individual concepts and to mitigate potential order bias when conducting a survey to collect data. It involves presenting your survey respondents or research group with one single product concept at a time.

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