Our clients and colleagues often ask for our view of where DIY and Contractor behaviors are headed given our firm’s dedication to capturing data-based insights on detailed customer behaviors, attitudes, and usage. We’ll highlight a few industry fundamentals our firm monitors each month to provide some context for where we expect DIY and Contractor behaviors to head in the near-term.
What was once an industry that relied on brand loyalty and relationships may now be one that is centered on who has the right products at the right time and how they are able to deliver them. In today’s ever-changing COVID-influenced environment, customers are willing to explore new product offerings, brands and suppliers solely based on availability.While this idea isn’t new, the importance of availability and the near-term challenges of supply chain, means the impacts will be felt this year and likely beyond.
ITW Brands was formed in 1992 as a decentralized business unit of Illinois Tool Works Inc. Based outside of Chicago, Illinois, ITW Brands was created to meet the growing demand from consumers and remodeling contractors for high-quality home improvement and do-it-yourself construction products.