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How to Spot Growth Markets (& Demand Decline) in the Home Improvement Industry

To stay competitive in the building materials industry, you have to keep an eye on market demand, along with emerging opportunities for growth and the sales potential of new or enhanced products. This involves identifying and responding to the trends that contribute to increased or decreased demand for various types of building products, or specific features therein.

Building & Construction

Home Improvement

Lawn & Ranch

Business Research Methods: Best Use Cases of Mixed Mode Surveys (Online and Phone)

Mixed-mode research commonly refers to using more than one market research method for the same task, like using online surveys and phone interviews in the same research project. The most suitable mode of data collection varies depending on the purpose of the research, the size of your sample group, and your resources.

Building & Construction

Home Improvement

Lawn & Ranch

How to Conduct a Usage and Attitude Study

A usage and attitude (U&A) study involves researching the usage behaviors and purchase motivations of existing and prospective customers to better understand a market and position products to appeal to consumers. What building materials are contractors buying, where are DIYers purchasing home improvement products? What factors influence their selections and preferences?

Home Improvement

Building & Construction

Lawn & Ranch

When to Use Max Diff vs. Conjoint Analysis in Market Research

During the process of collecting data for product development research, there are several different methodologies and techniques you can employ. Among the most popular is Conjoint Analysis. Another is Max Diff Analysis (otherwise known as Best Worst Analysis).

Building & Construction

Home Improvement

Lawn & Ranch

How Much Does Primary Market Research Cost

In general, you should plan to spend about $20,000 to $50,000 for a qualitative or quantitative custom market research project. Read more for the factors that contribute to overall market research cost.

Building & Construction

Home Improvement

Lawn & Ranch

How to Measure Brand Awareness and Overall Brand Health

There are several quantitative and qualitative metrics to measure brand awareness across a variety of distribution channels, including brand rankings, net promoter scores and market matching.

Building & Construction

Home Improvement

Lawn & Ranch