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What the Future Holds

Our clients and colleagues often ask for our view of where DIY and Contractor behaviors are headed given our firm’s dedication to capturing data-based insights on detailed customer behaviors, attitudes, and usage. We’ll highlight a few industry fundamentals our firm monitors each month to provide some context for where we expect DIY and Contractor behaviors to head in the near-term.

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DIY Assumptions Not Holding True

Once vaccines began rolling out earlier this year, many of us made some logical guesses on how that would impact DIY activity and home improvement shopping behavior. Thus far, that has not been the case.

Building & Construction

What the Future Holds

Home Improvement

Building & Construction

Q1 - 2021 Farnsworth Contractor Index – Optimism Continues

Our Q1 - 2021 Farnsworth Contractor Index is now available. Here are some key takeaways from this quarters Contractor Index.

Building & Construction

Home Improvement

Shifting Pro Brand Behaviors

What was once an industry that relied on brand loyalty and relationships may now be one that is centered on who has the right products at the right time and how they are able to deliver them. In today’s ever-changing COVID-influenced environment, customers are willing to explore new product offerings, brands and suppliers solely based on availability.‍While this idea isn’t new, the importance of availability and the near-term challenges of supply chain, means the impacts will be felt this year and likely beyond.

Building & Construction

Case Study: ITW Brands

ITW Brands was formed in 1992 as a decentralized business unit of Illinois Tool Works Inc. Based outside of Chicago, Illinois, ITW Brands was created to meet the growing demand from consumers and remodeling contractors for high-quality home improvement and do-it-yourself construction products.

Building & Construction

Shifting DIY Channel Behaviors

Venveo and The Farnsworth Group teamed up to survey nearly 2,000 industry professionals and DIYers from across the United States to gain insights on what's shifted in how they research, select and purchase building materials, home improvement, and lawn & garden products. The results on shifts in DIY channel behaviors are available in our annual Building Product Customer Guide.

Building & Construction

Home Improvement

Check Out Our Resources

Explore our library of downloadable resources that provide high-level insights across all three industries of focus.

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