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Price Shock Meets Channel Influence: Who Captures Pro Sales When Costs Change?

There are two dynamics continuing to push against the building products industry, impacting manufacturers, distributors, and all the way down to the tradesmen and end users: pricing volatility and distribution consolidation. Given these dynamics, here's what leadership teams should consider about their pricing and channel strategies.

Price Shock Meets Channel Influence: Who Captures Pro Sales When Costs Change?

There are two dynamics continuing to push against the building products industry, impacting manufacturers, distributors, and all the way down to the tradesmen and end users: pricing volatility and distribution consolidation. Given these dynamics, here's what leadership teams should consider about their pricing and channel strategies.

Market Fundamentals

Building & Construction

Customer Usage and Attitude

Windows & Doors Market Watch: 10 Trends in the Fenestration Industry

Doors and windows are important elements of a building’s envelope, directly affecting how the structure performs. Here are some key fenestration industry trends.

Customer Usage and Attitude

Product Development

Market Watch: 7 Trends in Adhesives, Caulks, and Sealants

Discover current trends shaping the adhesives, caulks & sealants market, from green building demand to performance innovations and shifting buyer behavior.

Customer Usage and Attitude

Home Improvement

Building & Construction

6 Reasons Why Market Growth is Forecasted to Rebound for Insulation, Waterproofing, and Weatherization Products in 2027

With growth expected over the next few years, weatherization and insulation brands have new opportunities to meet changing demand and acquire a larger market share.

Building & Construction

Home Improvement

Insulation & Weatherization

Market Watch: Trends Driving Demand for Flooring Products

Explore the flooring market outlook for 2027 as contractors navigate declining project sizes, shrinking scopes, and lower revenues compared to other contractor types.

Building & Construction

Home Improvement

Lighting is Becoming a System. The Fixture Still has to Win.

Discover how connected lighting is evolving and why understanding customer decisions, key influencers, and meaningful functionality matters for lighting brands.

Building & Construction

Home Improvement

Product Development

Shop Talk: What Will Help Building Material Suppliers Be Successful in 2027?

Explore the trends shaping building material suppliers, from M&A and contractor expectations to AI, productivity, customer service, and supplier strategy.

Market Fundamentals

Customer Usage and Attitude

Building & Construction

2027 Business Planning Priorities for Cross-Functional Product Teams

As your internal teams strategize about product development, marketing efforts, and channel selections for the upcoming year, our team at The Farnsworth Group recommends you make the following measures a priority:

Product Development

Customer Usage and Attitude

Best Practices For Successfully Conducting Market Segmentation Research

Learn how market segmentation research can help you uncover and understand the commonalities and differences between the various customer segments that make up your existing and potential market, enabling you to group customers based on common characteristics, behaviors, needs, and priorities.

Customer Usage and Attitude

Using Voice of Customer Research to Unlock New Market Potential

Learn how Voice of Customer (VoC) research helps building product and home improvement brands uncover customer needs, validate product concepts, and improve brand strategy. Explore the main VoC methods, why they matter, and how The Farnsworth Group delivers actionable insights that drive smarter decisions.

Customer Usage and Attitude

Product Development

8 Trends and Potential Disruptors to the MEP Industry Over the Next 5 Years

As you develop your go-to-market strategies, here is a look at some of the main disruptors, constraints and trends impacting the Mechanical, Engineering, and Plumbing (MEP) industry in 2026 and what they mean for manufacturers and suppliers.

Building & Construction

Customer Usage and Attitude

7 Trends Influencing the Cabinet Market in 2026 and 2027

Explore seven trends shaping the cabinet market in 2026 and 2027, from aging-in-place and universal design and integration of smart features to shifting consumer priorities around quality, sustainability, and budget. This blog outlines key data and insights to help manufacturers and suppliers align with evolving customer demand.

Customer Usage and Attitude

Market Watch: Trends in the Paint and Coatings Industry

The U.S. paint and coatings market is experiencing steady growth, driven by a variety of different applications and uses, as well as a shift toward sustainability and eco-friendly formulations; smart coatings; and other innovations.

Home Improvement

Customer Usage and Attitude

Is the Economy Really K-Shaped in 2026? The Data Suggests Otherwise

Let's examine whether the U.S. economy in 2026 is truly “K-shaped,” comparing current wealth and home improvement spending patterns with the much clearer economic divergence seen during and after the Great Recession.

Building & Construction

Home Improvement

Market Fundamentals

2026 Holiday Retail Trends: What Home Improvement Retailers Should Know

Explore the 2026 holiday retail trends shaping home improvement spending and how retailers can win more deliberate, value-focused shoppers.

Home Improvement

Market Fundamentals

Building & Construction

Shop Talk: What Will Drive Home Improvement Demand Through 2027?

Rachel Drew and Grant Farnsworth explore the remodeling outlook through 2027 and how aging homes, low mobility, and home equity could shape future demand for home improvements.

Building & Construction

Home Improvement

2026 Mid-Year Update: 10 DIY Statistics Shaping the Home Improvement Industry

In order to access the DIY market, it’s important to understand its demographics, as well as the motivations, behaviors and trends influencing different groups within the market. Let’s unpack this group of home improvement product buyers.

Home Improvement

Customer Usage and Attitude

Mid-year Update on Key Market Trends Influencing Home Improvement Spending in 2026

In general, the home improvement industry has demonstrated significant growth over the past couple of years. However, the numbers tell a much more nuanced story regarding the growth, scale of competition, and emerging trends within the market.

Home Improvement

What Market Trends Have Shaped New Single-Family Residential Construction in 2026?

The single-family (SF) housing market is navigating a tempered path in 2026, marked by downward-trending start forecasts, declining permits, and shifting consumer behaviors. Halfway through the year, expectations have shifted amid elevated borrowing costs, constrained mobility, and low affordability.

Building & Construction

Trends in the Multi-family Industry and Build to Rent Communities in 2026

With single-family (SF) construction lagging in the U.S. midway through 2026, multi-family (MF) housing is filling in the gap. Although the MF housing activity is projected to moderate in the coming months, there is still an opportunity for manufacturers and suppliers within the market by creating genuine value for consumers, investing in both service and technology, and investing in operational efficiency.

Customer Usage and Attitude

Building & Construction

Capturing Homeowner Demand in the Decking, Fencing and Railing Markets in 2026

In the United States, the decking, fencing and railing markets are all expected to increase in size in the next five to eight years. With repair and remodel activity expected to continue to grow during this forecast period, outdoor renovations are becoming more frequent. With increasing homeowner interest in these kinds of projects, there is plenty of room to innovate and capture share of wallet in these product categories.

Home Improvement

Hardware Market Watch: Consumer Purchase Trends in Hardware and Fasteners

Hardware and fasteners are used for a wide variety of both interior and exterior home improvement projects. Here are a handful of current market trends, as well as future forecasts for these building product categories, to factor into your company’s strategic planning and decision-making.

Customer Usage and Attitude

Home Organization Products Demand Trends for 2026

As homes become smaller and more multifunctional, demand for home organization products is expected to rise through 2028. Higher housing costs, changes in household formations, and evolving lifestyles are driving consumers to seek versatile storage solutions to maximize their spaces.

Customer Usage and Attitude

Home Improvement

Product Development

Shop Talk: Why Research Sits on Shelves (And 6 Ways to Make Sure Yours Doesn’t)

Learn how to activate market research with a practical framework that helps organizations turn customer insights into product strategy, marketing decisions, and business growth.

Product Development

Customer Usage and Attitude

The Landscaping Industry's Perfect Storm: Fewer Workers, A Splitting Market, Crowded Competition

Three data points, read together, tell a story the landscaping industry has been slow to confront. The result is a structural squeeze: a shrinking labor supply, a dense and growing competitive field, and a customer base that is diverging rather than converging. For operators, the implications are significant.

Market Fundamentals

How Contractors, Manufacturers, and Suppliers Can Win in an Uncertain Market

"Uncertainty" has become a defining characteristic of today's outdoor living, lawn and garden, and home improvement markets. It is being driven by several persistent economic and industry forces that continue to influence homeowner spending, contractor operations, and supplier strategies.

Customer Usage and Attitude

Better Understand Your Building Product Customers

Download informative reports to keep a pulse on how your target DIYer, Contractor, Builder, and Architectural customers' purchase behaviors are changing.

Browse RESOURCES

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