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Top Takes From The 2026 Building Products Customer Workshop: Key Insights for a Shifting Market

This year’s Building Products Customer Workshop once again brought product, brand, sales and marketing leaders in the building products industry together to discuss what’s changing, what’s constant, and how building product brands can best connect with their audience to drive growth in 2026. Here are some top takes:

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Eric Voyer Joins The Farnsworth Group to Serve as Director and Senior Consultant

The Farnsworth Group is pleased to announce that Eric Voyer has joined our team as Director and Senior Consultant. In this role, Eric will focus on client engagement and support, project design and execution.

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Top Takes From The 2026 Building Products Customer Workshop: Key Insights for a Shifting Market

This year’s Building Products Customer Workshop once again brought product, brand, sales and marketing leaders in the building products industry together to discuss what’s changing, what’s constant, and how building product brands can best connect with their audience to drive growth in 2026. Here are some top takes:

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Customer Usage and Attitude
Building & Construction
Home Improvement

Top Insights for Improving Customer Loyalty for Hand Tools

Explore how quality, convenience, and brand reputation influence customer loyalty in the hand tools market. This blog shares key insights from Farnsworth Group research to help manufacturers align product development, marketing, and channel strategy with evolving customer needs in a competitive category.

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Market Sizing
Customer Usage and Attitude
Brand Health
Building & Construction

7 Trends Influencing the Cabinet Market in 2025 and 2026

Explore seven trends shaping the cabinet market in 2025 and 2026, from modular designs and smart features to shifting consumer priorities around quality, sustainability, and budget. This blog outlines key data and insights to help manufacturers and suppliers align with evolving customer demand.

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Market Sizing
Customer Usage and Attitude

SOLD OUT | The 2026 Building Products Customer Workshop

We are excited to announce that the 2026 Building Products Customer Workshop has officially sold out! Interest in this event has grown every year, and seats are filling more quickly. Be the first to know when registration opens for 2027 by signing up to get notified.

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Building & Construction
Home Improvement
Customer Usage and Attitude

What Forces are Truly Driving Home Improvement Spending in the U.S. Today?

Explore key drivers of home improvement spending in the U.S., based on exclusive analysis of the American Housing Survey. This blog reveals how income, home value, generational trends, and neighborhood factors influence remodeling behavior—and what these insights mean for brands serving today’s evolving homeowner market.

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Home Improvement
Market Sizing

Market Research Sampling Approach for Hard-to-Reach Audiences: A Closer Look

Learn effective market research strategies to reach hard-to-find professionals in the building products industry, including phone sampling, mixed-mode surveys, and qualitative methods. Discover how these approaches deliver more accurate, high-quality data for better product decisions.

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Market Research Case Study
Brand Health
Customer Usage and Attitude

What to Expect at the 2026 Building Products Customer Workshop

Discover what’s driving builder, trade, architect, and dealer decisions in 2026. This year’s Workshop features THREE live pro panels, fresh research, and real-world insights you can use immediately. Here's what you can expect when you attend:

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2026 Outlook for New Single Family Residential Construction

In 2026, single-family housing signals a more tempered path amid weak demand and builder caution, while multifamily construction and lifestyle-driven remodeling lead sector growth.

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Building & Construction

Why Paint Endures: Homeowner Trends, Pro Insights, and Research Imperatives for 2025

Discover why paint remains a top-performing category in home improvement despite economic and labor challenges. This blog explores key 2025 trends across DIY, budget-conscious homeowners, professional painters, and brand loyalty – plus research insights to guide smart strategy.

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Brand Health
Customer Usage and Attitude
Product Development

Better Understand Your Building Product Customers

Download informative reports to keep a pulse on how your target DIYer, Contractor, Builder, and Architectural customers' purchase behaviors are changing.

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