Monadic Concept Testing is an approach used in product concept testing to ensure equal representation of individual concepts and to mitigate potential order bias when conducting a survey to collect data. It involves presenting your survey respondents or research group with one single product concept at a time.
Primary market research is to the custom-built home what secondary research is to the manufactured home. Both add value to the market, but primary research is developed to answer questions unique to your situation, whereas secondary research must be adapted from a broad conclusion into a specific application for your organization.
To stay competitive in the building materials industry, you have to keep an eye on market demand, along with emerging opportunities for growth and the sales potential of new or enhanced products. This involves identifying and responding to the trends that contribute to increased or decreased demand for various types of building products, or specific features therein.
Mixed-mode research commonly refers to using more than one market research method for the same task, like using online surveys and phone interviews in the same research project. The most suitable mode of data collection varies depending on the purpose of the research, the size of your sample group, and your resources.
A usage and attitude (U&A) study involves researching the usage behaviors and purchase motivations of existing and prospective customers to better understand a market and position products to appeal to consumers. What building materials are contractors buying, where are DIYers purchasing home improvement products? What factors influence their selections and preferences?