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2024 Business Planning Priorities for Cross-Functional Product Teams

Home improvement products manufacturers and suppliers need to be looking at emerging market dynamics to tee up for a strong 2023. To keep products moving in 2023 and beyond, companies will have to fight for market share again and present a strong value proposition to customers.

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How to Compare Market Research Firm Options

How do you know for certain you’ve selected the right market research partner? How do you ensure that your partnership investment will yield the right outcomes? Consider this:

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Hardware Market Watch: Consumer Purchase Trends in Hardware and Fasteners

Here are a handful of current trends in the hardware market, as well as future forecasts, to factor into your company’s decision-making process for 2024 and 2025:

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Market Sizing
Customer Usage and Attitude

Contractors Confident in Future Business Outlook as Volume of New Leads Grows

Q3 of 2023 results from the Farnsworth Quarterly Contractor Index are now available to download. The mindsets of the consumer is strong and that is having a positive impact for home improvement, which we see in how professional contractors view the present and future outlook of their businesses. 

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Home Improvement

5 Real Examples Proving How Sample Quality Is The Difference Between Right and Wrong Corporate Strategy

Here are five examples from real market research studies commissioned by building products manufacturers and retailers where, had our analysts at The Farnsworth Group not used advanced data cleansing techniques to preserve data accuracy, the results and recommendations of the study would have suggested the wrong corporate business strategies, costing millions of dollars.

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Market Research Case Study

9 Approaches to Pricing Strategy: How to Price a Product

Appropriately pricing your building products and materials is a powerful lever for growth and success in the home improvement industry. That’s why it’s important to adopt the right pricing strategy based on your industry segment, geographic area, and target customer personas. You can work toward optimizing your retail pricing strategy by exploring different approaches and conducting market research. 

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Product Development

2024 and 2025 Outlook for New Single Family Residential Construction

While doom and gloom headlines continue to abound, there’s an array of data to suggest that many building products manufacturers can actually operate with some sense of optimism about 2024 and 2025 outcomes. Let’s take a look at a handful of indicators suggesting a more positive housing market outlook than many of the headlines may purport. 

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Building & Construction

Better Understand Your Building Product Customers

Download informative reports to keep a pulse on how your target DIYer, Contractor, Builder, and Architectural customers' purchase behaviors are changing.

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