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Looking Ahead: 10 DIY Statistics Shaping the Home Improvement Industry (2026-2028)

In order to access the DIY market, it’s important to understand its demographics, as well as the motivations, behaviors and trends influencing different groups within the market. Let’s unpack this group of home improvement product buyers.

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Looking Ahead: 10 DIY Statistics Shaping the Home Improvement Industry (2026-2028)

In order to access the DIY market, it’s important to understand its demographics, as well as the motivations, behaviors and trends influencing different groups within the market. Let’s unpack this group of home improvement product buyers.

Read More
Home Improvement
Customer Usage and Attitude
Market Sizing

How Much Does Primary Market Research Cost in 2026

In general, you should plan to spend about $20,000 to $50,000 for a qualitative or quantitative custom market research project. Read more for the factors that contribute to overall market research cost.

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Brand Health
Market Sizing
Customer Usage and Attitude
Product Development

Construction Industry Outlook for Builders in 2026

Heading into 2026, the residential building and home improvement market is going through a period of being fundamentally sound but operationally strained. Several of the current underlying demand drivers in the market remain intact.

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Building & Construction
Customer Usage and Attitude

2026 Business Planning Priorities for Cross-Functional Product Teams

As your internal teams strategize about product development, marketing efforts, and channel selections for the upcoming year, our team at The Farnsworth Group recommends you make the following measures a priority:

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Product Development
Customer Usage and Attitude

How to Test New Home Improvement Product Concepts Using Monadic Testing

Monadic Concept Testing is an approach used in product concept testing to ensure equal representation of individual concepts and to mitigate potential order bias when conducting a survey to collect data. It involves presenting your survey respondents or research group with one single product concept at a time.

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Product Development

9 Approaches to Pricing Strategy: How to Price a Product

Appropriately pricing your building products and materials is a powerful lever for growth and success in the home improvement industry. That’s why it’s important to adopt the right pricing strategy based on your industry segment, geographic area, and target customer personas. You can work toward optimizing your retail pricing strategy by exploring different approaches and conducting market research. 

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Product Development
Building & Construction

Attainable Housing Isn’t a Trend Problem. It’s a Systems Problem.

For years, housing affordability has been framed as a short-term market disruption driven by rates, inflation, or supply chain shocks. The data tells a different story. What we are experiencing today is not a cyclical blip, but a structural imbalance between what households can afford and what the market has been built to deliver.

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Building & Construction

Home Repair and Remodel Forecasted to Drive Demand in Home Improvement Industry in 2026

With the U.S. housing market is in a state of stagnation heading into 2026, forecasts suggest flat to gradual improvement. While the repair and maintenance sector also historically remains more resilient in soft markets, brands must be poised to compete for share in this constrained market.

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Home Improvement
Customer Usage and Attitude
Market Sizing

9 Ways to Increase Retail Sales for Home Improvement Products

Both suppliers and distributors are part of the equation to supply entry-level product options, educate customers, and drive project demand. Each of your customer types have unique challenges, preferences, and motivations that require specific selling tactics. Here are nine considerations for bolstering your retail sales.

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Home Improvement
Customer Usage and Attitude

Residential Roofing Market Watch: Homeowner Trends in Roof Repair and Replacement

Roofing projects are a staple project when it comes to maintaining and protecting the value of a house, and homeowners depend heavily on professional contractors to help with repairs and replacements—from selecting and acquiring materials to performing the actual installations.‍ Here's a look at what homeowner trends are impacting the roofing industry in 2026:

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Home Improvement
Customer Usage and Attitude

Better Understand Your Building Product Customers

Download informative reports to keep a pulse on how your target DIYer, Contractor, Builder, and Architectural customers' purchase behaviors are changing.

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