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The Future of the Home Center within the Home Improvement Retail Industry

As new freestanding distribution centers are established to support warehousing for bulk orders placed by contractors, home improvement retailers will face new opportunities to cater to the needs of these entirely different buyers.

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The Farnsworth Group Appointed Managing Firm for the Home Improvement Research Institute until 2032

With The Farnsworth Group select­ed by the HIRI Board to man­age HIRI for the fore­see­able future, efforts will be about invest­ing more into HIRI mem­bers and mak­ing a big­ger impact in the home improve­ment indus­try at large.

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Home Improvement

Telephone Survey Advantages and Disadvantages in Manufacturing Market Research

These should be your top considerations when evaluating whether or not to conduct telephone interviews during your market research survey:

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Market Sizing
Brand Health

The Role of Termination Points in Market Research Survey Design

The purpose of a termination point is to ensure, to the best of your ability, that you’re getting the most qualified and useful data via your survey. Subsequently, red herring questions are “trap questions,” deployed to pick up on any respondents who successfully snuck past the initial screener questions.

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Customer Usage and Attitude
Product Development

Will the Housing Market Crash in 2023?

Various data sets suggest the housing market will not crash, but it will continue to correct. We expect this correction in the form of national home price declines of roughly 10-20%. Here's why:

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Building & Construction
Market Sizing

How Correlation Analysis Is Used in Market Research for Product Development

Applying correlation analysis when conducting market research will help your cross-departmental teams identify areas for improvement across your product portfolio and your distribution strategies. Here's how:

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Customer Usage and Attitude
Product Development

7 Ways to Increase Retail Sales for Home Improvement Products

Both suppliers and distributors are part of the equation to supply entry-level product options, educate customers, and drive project demand. Each of your customer types have unique challenges, preferences, and motivations that require specific selling tactics. Here are seven considerations for bolstering your retail sales.

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Home Improvement
Customer Usage and Attitude

Better Understand Your Building Product Customers

Download informative reports to keep a pulse on how your target DIYer, Contractor, Builder, and Architectural customers' purchase behaviors are changing.

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