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What the Future Holds

Our clients and colleagues often ask for our view of where DIY and Contractor behaviors are headed given our firm’s dedication to capturing data-based insights on detailed customer behaviors, attitudes, and usage. We’ll highlight a few industry fundamentals our firm monitors each month to provide some context for where we expect DIY and Contractor behaviors to head in the near-term.

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Q3 2024 Contractor Sentiments Positive Based on Latest Study Findings

Though consumer confidence is still in what our analysts classify as “uncertain” territory, we may soon be coming out of a holding pattern for many homeowners that want to do a home improvement or remodel project but have yet to act on those desires. The Farnsworth Contractor Index for Q3 suggest pros may also be seeing some increasing optimism with homeowners.

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Home Improvement
Customer Usage and Attitude

Impacts of Dealer Consolidation on The Building Products Industry with Craig Webb [VIDEO]

Craig Webb joins Grant Farnsworth is this "Shop Talk" to discuss the latest figures in dealer consolidation activity in the building products industry and it implications. Plus, they explore the reasons behind the increase in acquisitions and discuss the challenges faced by dealers today.

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Building & Construction
Market Sizing

7 Reasons Why the Major Home Appliance Market is Forecasted to Grow between 2025 and 2028

Like a majority of product categories, large home appliances have struggled in terms of market growth recently in part due to availability constraints, limited consumer need, and pull forward purchases over the last 2-3 years combined with long life cycles. Looking ahead into 2025 and beyond, the market forecast is more positive...

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Market Sizing
Product Development
Customer Usage and Attitude

7 Reasons Why Market Growth is Forecasted to Rebound for Insulation, Waterproofing, and Weatherization Products in 2025

With growth expected over the next few years for weatherization, insulation, and waterproofing products, there are going to be new opportunities for weatherization and insulation manufacturers and distributors to meet changing demand and acquire a larger share of the market.

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Building & Construction

[CASE STUDY] Customer Attitude Research Among Power Tool Users

Based on recommendations provided by The Farnsworth Group based, this manufacturer was able to make better tactical decisions across divisions regarding their customer targeting and product strategies that will be used to increase their share and overall sales in the power tools category.

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Customer Usage and Attitude
Market Research Case Study

Study Finds Material Prices Continuing to Drive Trade-Offs During Home Improvement Projects

Historically, our Farnsworth Contractor Index data shows that the second quarter often sees a positive bump in contractor activity and subsequent building material sales. However, this is not the case we see for Q2 of 2024. As homeowners are in a position to make trade-offs, competition levels remains elevated across the channel. In Q2 of 2024, Pro sentiments on business factors related to competition levels have continued on trend with what our team reported on for Q1 of 2024.

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Home Improvement
Customer Usage and Attitude

Better Understand Your Building Product Customers

Download informative reports to keep a pulse on how your target DIYer, Contractor, Builder, and Architectural customers' purchase behaviors are changing.

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