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FEATURED BLOG

9 Findings from the 2022 Gas vs Battery OPE Usage and Perception Report

Our team provides a complimentary study bi-annually on how homeowner and landscaper preferences, perceptions, and usage of Battery vs. Gas-powered OPE have changed over time. Review these key takeaways to inform your 2023 and 2024 go-to-market strategies.

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2023 Business Planning Priorities for Cross-Functional Product Teams

Home improvement products manufacturers and suppliers need to be looking at emerging market dynamics to tee up for a strong 2023. To keep products moving in 2023 and beyond, companies will have to fight for market share again and present a strong value proposition to customers.

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Product Development
Customer Usage and Attitude

The Farnsworth Group Hires Dave King to Serve as the Executive Director of the Home Improvement Research Institute (HIRI)

The Farnsworth Group is proud to announce that Dave King has joined The Farnsworth Group to serve as the VP of Insights and as the Executive Director of HIRI. Here's what that means.

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Home Improvement

9 Findings from the 2022 Gas vs Battery OPE Usage and Perception Report

Our team provides a complimentary study bi-annually on how homeowner and landscaper preferences, perceptions, and usage of Battery vs. Gas-powered OPE have changed over time. Review these key takeaways to inform your 2023 and 2024 go-to-market strategies.

Read More
Customer Usage and Attitude
Lawn & Ranch

How Contractors Rank 300+ Top Building Product Brands

The Farnsworth Group surveyed nearly 1,000 contractors about their brand preferences across 32 categories of tools, materials and building product brands. Here's what we uncovered.

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Building & Construction
Lawn & Ranch
Home Improvement
Customer Usage and Attitude
Brand Health

While Homebuilder Sentiment at Lowest Level in Decades, Contractors Are Still Confident

Because of the amount of home equity available to homeowners and strong homeowner intent for starting new home improvement projects, not to mention aging housing stock and lower mobility rates, contractors can be confident in demand for repair and remodel services in 2023 and 2024 despite a cooling housing market.

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Home Improvement
Market Sizing

What is a Good Sample Size and Incidence Rate in Market Research?

Setting the optimal size and incidence rate for a market research survey depends on the overall population size and variability, what data you want to collect, and level of confidence you want to have in the results.

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Product Development
Customer Usage and Attitude
Brand Health
Market Sizing

Better Understand Your Building Product Customers

Download informative reports to keep a pulse on how your target DIYer, Contractor, Builder, and Architectural customers' purchase behaviors are changing.

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