Last month, we discussed the shifts we’ve seen with Building Product and Home Improvement brands, with over 60% of residential contractors surveyed stating they have tried a new brand in the past 2-3 months. This month, we look at shifts in channel behavior due to contractors’ changing needs and the impact of COVID-19.
Qualitative methods involving in-person experiences include focus groups, retail shop-alongs and in-store intercepts. During these unpredictable times of COVID-19, all travel and face-to-face interactions have ceased. What does this mean for qualitative research?
Now, more than ever, building material and home improvement manufacturers and suppliers must understand changing customer behaviors to quickly address their needs caused by COVID-19. These sudden changes in behaviors will not go away, not even when this pandemic has passed. Affects from this crisis are expected to linger for many years to come. Shaping the way old and new customers shop, purchase and engage with brands, products and channel.
With a new year comes a new season for building, home improvement and lawn & garden trade shows. Some are massive, covering anything and everything, such as the International Builders Show. Others are targeted, focused on specific trades or categories, such as the International Roofing Expo.