Home Improvement

Customize Your Research

Your challenges deserve your own research. Our home improvement research expertise results in better design, quality and insights.

Know Your
customer

Dig deeper, going beyond high-level reports to understand your customer behavior, your brand and your product uses.

Make better strategic decisions

You need digestible recommendations that can be used across your teams to drive market strategy. Our industry expertise can help.

Customized Home Improvement Research

We know being a successful brand in the home improvement industry comes with many challenges. That’s why we take time to understand each of your specific needs, leverage decades of industry knowledge and create customized research using proven methods to help guide your home improvement strategy.

Whether it’s DIY, Pro or Dealer insights you need, our industry research expertise will deliver recommendations for improved customer, brand, channel and market strategies.

The right
Methods

Whether your questions call for a free-flowing conversation or a rigid response set, we apply the right method for each research project.

the best
quality

Our thorough screening and qualification process, combined with pre-targeted customers provides you with reliable data.

the ideal
Customer

Whether it's DIY, DIFM or Contractor research, our team understand each audience and their role in home improvement.

the right
analysis

You need more than numbers, so we apply various analytical techniques with a deep knowledge of home improvement to provide you with digestible reporting.

Download Report

You'll find insights on DIY behavior as a result of COVID-19, project implications, purchase behavior and implications so you can understand the data and plan for the months ahead.

Download now

Learn More About Our Process

Define & Customize

Qualify & Collect

Analysis & Action

We bring industry and category knowledge to your project, which gives you a head start by allowing us to start discussing your specific needs. Through our in-depth conversations, we’ll define a customized research approach that will produce detailed insights to drive informed strategic decisions. We’ll survey targeted, pre-screened, tightly-profiled respondents, and use their answers to analyze the data and build your report. We then apply over 150 years of combined industry knowledge to bring a deeper level of analysis and recommendations. You end up with data-driven insights supported by industry expertise that provide you with actionable recommendations.

Learn more

Are You Ready to Get Started?

If you are ready to discuss Farnsworth’s Product Development research today, fill out the form below for a free project consultation.

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