In a flat market, building products brands must fight for share—not just sales. Learn how quantitative tracking research reveals brand performance and customer behavior, giving you a competitive edge.
Product development market research will help you reduce risk and launch successful innovations. Learn how research guides discovery, concept testing, and pricing strategies to meet real customer needs.
Discover 2025 trends shaping the adhesives, caulks & sealants market—from green building demand to performance innovations and shifting buyer behavior.
Our latest Q2 Farnsworth Contractor Index is now available and reveals a shift in sentiment among professionals serving the existing home market. Findings reflect a growing unease that has expanded from the homeowner to the professional.
Discover 9 key trends shaping the 2025 kitchen and bath fixtures market, from smart tech and sustainability to design and remodeling priorities.
As a building products manufacturer, you can use research to size your specific addressable markets, assess your brand position, and uncover growth opportunities in a flat economy and competitive market landscape.
Download informative reports to keep a pulse on how your target DIYer, Contractor, Builder, and Architectural customers' purchase behaviors are changing.
