While doom and gloom headlines continue to abound, there’s an array of data to suggest that many building products manufacturers can actually operate with some sense of optimism about 2024 and 2025 outcomes. Let’s take a look at a handful of indicators suggesting a more positive housing market outlook than many of the headlines may purport.
A new narrative is taking shape, in contrast to contractor sentiments than we’ve been seeing for the last couple of years. Pay attention to how contractor outlook for the future of 2023 and especially 2024 is changing. Here’s what we’re seeing:
As commercial and residential construction evolves, existing design trends will both drive the emergence of new trends while simultaneously keeping pace with current trends. An important customer segment to keep in mind is Designer Pros. Here's are key drivers in how these professionals specify building products.
Our market research team at The Farnsworth Group surveyed Builders, Remodelers & General Contractors across the United States to compare continuity to shifts in how Pros research, find, select, and purchase building materials and home improvement products. Review the latest findings:
Download informative reports to keep a pulse on how your target DIYer, Contractor, Builder, and Architectural customers' purchase behaviors are changing.Browse RESOURCES