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Building & Construction

How Design Pros Evaluate Options When Specifying Building Products

As commercial and residential construction evolves, existing design trends will both drive the emergence of new trends while simultaneously keeping pace with current trends. An important customer segment to keep in mind is Designer Pros. Here's are key drivers in how these professionals specify building products.

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Building & Construction
Customer Usage and Attitude

Understanding Your Customers: How to Increase Building Material Sales Among Builders, Remodelers, and GCs in 2023

Our market research team at The Farnsworth Group surveyed Builders, Remodelers & General Contractors across the United States to compare continuity to shifts in how Pros research, find, select, and purchase building materials and home improvement products. Review the latest findings:

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Building & Construction
Customer Usage and Attitude

10 Trends and Potential Disruptors to the MEP Industry Over the Next 5 Years

As you strategize for the future, here are ten of the potential disruptors, constraints and trends impacting the MEP industry.

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Building & Construction
Market Sizing
Customer Usage and Attitude

[Case Study] Determining the Size of the Market for Shower Drains in the U.S.

A finished plumbing manufacturer needed to better understand the structure and size of the market for shower drains in the United States. The primary objective of this research was to understand the overall size of market and see the distribution of total addressable market. Here's how we helped.

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Building & Construction
Lawn & Ranch
Home Improvement

[Case Study] Understanding Customer Attitudes Towards Different Brand Positioning Statements

A leading caulk and sealant manufacturer needed to understand which value statement resonated with Pros and Homeowners best to increase share of wallet among this competitive product category. Here's how we did.

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Building & Construction
Case Studies
Customer Usage and Attitude

Building Product Purchasing Trends Among Specialty Trades and Installers in 2023

When preparing and adjusting your go-to-market strategies, it's important to view specialty trades and installers separately from general trades and builders. Here's the latest on specialty trades and installers purchase motivations and purchase mindsets.

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Building & Construction
Home Improvement
Customer Usage and Attitude

Better Understand Your Building Products Customers

Download informative reports to keep a pulse on how your target DIYer, Contractor, Builder, and Architectural customers' purchase behaviors are changing.

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