Doors and windows are two important elements of a building’s envelope and they directly affect how the structure performs on multiple fronts, not to mention the health and wellbeing of inhabitants. Here are a handful of trends influencing the fenestration industry over the next 5 years.
Ultimately, channel diversification can help manufacturers of smart home products and systems connect with a wide variety of individuals, systems integrators, and other stakeholders in order to innovate for the changing purchasing behaviors of the modern homeowner and renter.
In the best of scenarios, a good pricing strategy serves to increase your market share, prop up your brand values, and yield favorable profit margins. After facing a variety of unusual market challenges in 2020 and 2021, it’s time for building products manufacturers and suppliers to return their focus to product development and pricing strategy planning.
Perhaps the most noticeable change is in the expectations for next 12 months of revenue, where we have a drop from Q4-21 to Q1-22 across all categories. This trends where contractors are seeing decreased average revenues per project has been occurring for several years.
Qualitative research is, by nature, more directional than quantitative research. There is a misguided assumption that qualitative data is somehow inferior, or at least more questionable, than quantitative data derived from market research. It all comes down to rigor in qualitative research, and whether your study meets certain criteria for credibility, dependability, transferability and confirmability.
Group and individual interviews are an effective methodology for probing into the perspectives, attitudes and behaviors of consumers, but there are also numerous variables that can affect the process, for better or worse. Here are some common mistakes that can negatively impact the accuracy and validity of your qualitative research, and how to avoid them.