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Market Sizing

5 Ways to Increase Your Product’s Market Penetration Rate in the Building Material Market

To improve your product’s market penetration rate, you have to be intentional about positioning yourself more competitively in a market you occupy. This starts by genuinely understanding your customer. Then you can identify and implement strategies to increase saturation by solving for the customer and presenting value that competitors are missing.Here are a few ideas for strengthening your market penetration strategy:

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Market Sizing
Customer Usage and Attitude

How to Gain Share of the DIY Home Improvement Market

Because of inflation, the rapid pace of growth in DIY home improvement spending is expected to slow down in 2023. This makes it imperative for building materials companies to be intentional and strategic when looking for ways to expand their market share. In other words, you’ll have to compete again. Here's how to get the upper hand:

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Home Improvement
Market Sizing

10 Trends and Potential Disruptors to the MEP Industry Over the Next 5 Years

As you strategize for the future, here are ten of the potential disruptors, constraints and trends impacting the MEP industry.

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Building & Construction
Market Sizing
Customer Usage and Attitude

[Case Study] Segmentation and Opportunity of the Pro Installation Market

A leading cabinet manufacturer sought to define which contractor market segments offered the greatest customer potential that aligned with their position in the market, and which installers have the strongest influence on the brand offaucet used in a project. Here's how we did.

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Home Improvement
Market Research Case Study
Market Sizing

Telephone Survey Advantages and Disadvantages in Manufacturing Market Research

These should be your top considerations when evaluating whether or not to conduct telephone interviews during your market research survey:

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Market Sizing
Brand Health

Will the Housing Market Crash in 2023?

Various data sets suggest the housing market will not crash, but it will continue to correct. We expect this correction in the form of national home price declines of roughly 10-20%. Here's why:

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Building & Construction
Market Sizing

Better Understand Your Building Products Customers

Download informative reports to keep a pulse on how your target DIYer, Contractor, Builder, and Architectural customers' purchase behaviors are changing.

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