A growing manufacturer that produces insulation, trim, and other building product categories sought to understand the how their products can provide solutions related to working from home and schooling from home. To have concrete insights to inform decisions, this company commissioned a custom market research project from our team at The Farnsworth Group. Here's how we did.
The purpose of a termination point is to ensure, to the best of your ability, that you’re getting the most qualified and useful data via your survey. Subsequently, red herring questions are “trap questions,” deployed to pick up on any respondents who successfully snuck past the initial screener questions.
Home improvement products manufacturers and suppliers need to be looking at emerging market dynamics to tee up for a strong 2023. To keep products moving in 2023 and beyond, companies will have to fight for market share again and present a strong value proposition to customers.
A leading manufacturer of outdoor power equipment was in the product development phase to improve their product line in order to increase purchase intent and overall share at home centers. The Farnsworth Group defined the top concept, highlighted why that concept was preferred and identified the key design elements of that concept that could be utilized or combined with other features/concepts to create the ideal product.
Download informative reports to keep a pulse on how your target DIYer, Contractor, Builder, and Architectural customers' purchase behaviors are changing.Browse RESOURCES