Product development market research will help you reduce risk and launch successful innovations. Learn how research guides discovery, concept testing, and pricing strategies to meet real customer needs.
Explore 8 key trends shaping the composite decking market in 2025, from rising residential demand and sustainable material preferences to new product innovations and shifting buyer behavior. Learn how brands are staying competitive in a dynamic, tech-driven outdoor living space.
Discover 9 key trends shaping the 2025 kitchen and bath fixtures market, from smart tech and sustainability to design and remodeling priorities.
Homeowners are prioritizing healthier, more energy-efficient homes, but cost and contractor training remain key challenges. Our latest research explores market trends, homeowner demand, and opportunities for manufacturers to drive adoption.
Battery-operated OPE remains popular but faces adoption challenges like performance perceptions, cost concerns, and battery life limitations. Understanding these barriers helps manufacturers adapt strategies to meet evolving consumer needs in 2025.
The OPE market is showing signs of recovery, with planned purchases of lawn edgers, blowers, and ZTR mowers nearing pre-pandemic levels. Middle-aged homeowners drive demand, while gas-powered tools maintain their dominance despite rising interest in battery alternatives.
Download informative reports to keep a pulse on how your target DIYer, Contractor, Builder, and Architectural customers' purchase behaviors are changing.
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