Home improvement products manufacturers and suppliers need to be looking at emerging market dynamics to tee up for a strong 2023. To keep products moving in 2023 and beyond, companies will have to fight for market share again and present a strong value proposition to customers.
A leading manufacturer of outdoor power equipment was in the product development phase to improve their product line in order to increase purchase intent and overall share at home centers. The Farnsworth Group defined the top concept, highlighted why that concept was preferred and identified the key design elements of that concept that could be utilized or combined with other features/concepts to create the ideal product.
A security products provider for home and businesses sought to better understand what tradeoffs homeowners and professionals make when selecting door hardware at various price points. These findings were used to challenge false assumptions that were driving poor business outcomes. This client has used the data garnered from their custom market research project to guide their product development strategies and focus on improving product attributes that drive purchase.
Big data research is a warehouse that contains masses of information and trends waiting to be uncovered and customized research is a magnifying glass to cut through the statistical noise, focus on the information in question, discover specific details, and explore the context for a more complete story.
Download informative reports to keep a pulse on how your target DIYer, Contractor, Builder, and Architectural customers' purchase behaviors are changing.Browse RESOURCES