Blog

Product Development

Using Voice of Customer Research to Unlock New Market Potential

Learn how Voice of Customer (VoC) research helps building product and home improvement brands uncover customer needs, validate product concepts, and improve brand strategy. Explore the main VoC methods, why they matter, and how The Farnsworth Group delivers actionable insights that drive smarter decisions.

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Brand Health
Customer Usage and Attitude
Product Development

How Fasteners Brands Can Use Concept Testing Research to Increase Market Share

Learn how fasteners brands can use concept testing research to reduce risk, refine features, and launch products that drive market share in a competitive category.

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Product Development
Home Improvement
Building & Construction

Defining Value Through Product Development Research in the Building Products Industry

Product development market research will help you reduce risk and launch successful innovations. Learn how research guides discovery, concept testing, and pricing strategies to meet real customer needs.

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Product Development
Building & Construction
Home Improvement
Lawn & Ranch

8 Composite Decking Market Trends for 2025

Explore 8 key trends shaping the composite decking market in 2025, from rising residential demand and sustainable material preferences to new product innovations and shifting buyer behavior. Learn how brands are staying competitive in a dynamic, tech-driven outdoor living space.

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Customer Usage and Attitude
Product Development
Home Improvement

9 Kitchen and Bath Fixtures and Faucets Market Trends in 2026

Discover 9 key trends shaping the current kitchen and bath fixtures market, from smart tech and sustainability to design and remodeling priorities.

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Product Development
Market Sizing
Home Improvement
Customer Usage and Attitude
Building & Construction

How Manufacturers Should Support Trade Professionals to Meet Market Demands for Healthy Homes, Energy Efficiency, and Sustainability

Homeowners are prioritizing healthier, more energy-efficient homes, but cost and contractor training remain key challenges. Our latest research explores market trends, homeowner demand, and opportunities for manufacturers to drive adoption.

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Product Development
Home Improvement

Better Understand Your Building Products Customers

Download informative reports to keep a pulse on how your target DIYer, Contractor, Builder, and Architectural customers' purchase behaviors are changing.

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