From brand awareness to brand usage and brand satisfaction, these metrics are used to show a brand’s health and monitor change being impacted through marketing campaigns and product development. Learn how you can measure your brand’s health and performance, diagnose potential issues, and identify opportunities for growth in the building products industry through customized research.
Generic brand scores don't drive decisions, but project triggers do. Karen Barnes breaks down what really matters when building products brands measure brand, where they truly win, and why.
In this Shop Talk, Dawn McElfresh, Director of Qualitative Research with The Farnsworth Group, and Senior Project Manager Robin Graziano discuss how qualitative research is evolving and how it can provide real value to building products brands and others in the construction and home improvement space.
Through investments in residential infrastructure and demand for maintenance and repairs to extend the lifecycle of homes in the U.S., the market for garage doors is expected to have steady growth in 2026. However, there are several other variables that could impact the garage door market, from housing trends and shifting customer preferences to new technologies.
Explore the key trends shaping the building products industry in 2026, including mobility declines, labor market shifts, tariffs, M&A activity, and emerging opportunities like data center construction.
The definition of “premium” housing is shifting from aesthetics to performance. Learn how high-performance homes – driven by energy efficiency, durability, insurance pressures, and evolving building codes – are reshaping builder priorities and influencing building product innovation.
Download informative reports to keep a pulse on how your target DIYer, Contractor, Builder, and Architectural customers' purchase behaviors are changing.
