A leading building materials supplier in Canada, wanted to capture brand awareness, perceptions and use of their stores among contractors to better understand their brand equity and positioning. Results were used by the supplier to better determine what is needed to capture the contractor's business. This included areas that were a current focus, but insights also revealed several areas the supplier was failing to deliver, whereby recommendations were provided in how to adjust in order to better compete against alternatives.
When conducting a key drivers analysis for your building products company, it’s helpful to know what factors often drive customers’ decision-making and bring any assumptions up for validation or debunking. And be sure to get detailed. “Durable” is generic, but “Last 10 years without repair” will provide you with deeper insights and recommendations.
To grow sales in a flat market, you must first figure out your brand equity and how you can help it reach its full potential. Here are a few ways to increase brand share within the home improvement market.
Download informative reports to keep a pulse on how your target DIYer, Contractor, Builder, and Architectural customers' purchase behaviors are changing.Browse RESOURCES