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Brand Health

[Case Study] Construction Adhesive Brand Health Tracker

A leading manufacturer of fastening products sought to measure their share of the market among PRO and DIY customer segments. In order to keep an accurate pulse on their brand share and what’s driving purchase decisions, this manufacture commissioned annual custom brand health market research studies in conjunction with customer usage & attitude research from our team at The Farnsworth Group. Here's how we did.

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Home Improvement
Market Research Case Study
Customer Usage and Attitude
Brand Health

[Case Study] Manufacturer Conducts Brand Health Market Research to Measure Brand Awareness and Brand Share

A leading fixtures manufacturer needed to quantify their brand awareness and brand usage collectively to monitor their brand health among trade Professionals and Consumers. This would enable their channel, marketing, and product teams to understand specific ways their brand could improve go-to-market strategies.

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Home Improvement
Market Research Case Study
Brand Health

Telephone Survey Advantages and Disadvantages in Manufacturing Market Research

These should be your top considerations when evaluating whether or not to conduct telephone interviews during your market research survey:

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Market Sizing
Brand Health

How Contractors Rank 300+ Top Building Product Brands

The Farnsworth Group surveyed nearly 1,000 contractors about their brand preferences across 32 categories of tools, materials and building product brands. Here's what we uncovered.

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Building & Construction
Lawn & Ranch
Home Improvement
Customer Usage and Attitude
Brand Health

What is a Good Sample Size and Incidence Rate in Market Research?

Setting the optimal size and incidence rate for a market research survey depends on the overall population size and variability, what data you want to collect, and level of confidence you want to have in the results.

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Product Development
Customer Usage and Attitude
Brand Health
Market Sizing

How to Measure Customer Satisfaction with Your Building Product

Custom market research can help you measure customer satisfaction, giving you clear insights into where your products are excelling and where you can make improvements to boost your brand’s performance.

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Brand Health

Better Understand Your Building Products Customers

Download informative reports to keep a pulse on how your target DIYer, Contractor, Builder, and Architectural customers' purchase behaviors are changing.

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