As commercial and residential construction evolves, existing design trends will both drive the emergence of new trends while simultaneously keeping pace with current trends. An important customer segment to keep in mind is Designer Pros. Here's are key drivers in how these professionals specify building products.
Our market research team at The Farnsworth Group surveyed Builders, Remodelers & General Contractors across the United States to compare continuity to shifts in how Pros research, find, select, and purchase building materials and home improvement products. Review the latest findings:
As you strategize for the future, here are ten of the potential disruptors, constraints and trends impacting the MEP industry.
A leading caulk and sealant manufacturer needed to understand which value statement resonated with Pros and Homeowners best to increase share of wallet among this competitive product category. Here's how we did.
When preparing and adjusting your go-to-market strategies, it's important to view specialty trades and installers separately from general trades and builders. Here's the latest on specialty trades and installers purchase motivations and purchase mindsets.
The purpose of a termination point is to ensure, to the best of your ability, that you’re getting the most qualified and useful data via your survey. Subsequently, red herring questions are “trap questions,” deployed to pick up on any respondents who successfully snuck past the initial screener questions.
Download informative reports to keep a pulse on how your target DIYer, Contractor, Builder, and Architectural customers' purchase behaviors are changing.
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