Home improvement products manufacturers and suppliers need to be looking at emerging market dynamics to tee up for a strong 2023. To keep products moving in 2023 and beyond, companies will have to fight for market share again and present a strong value proposition to customers.
Our team provides a complimentary study bi-annually on how homeowner and landscaper preferences, perceptions, and usage of Battery vs. Gas-powered OPE have changed over time. Review these key takeaways to inform your 2023 and 2024 go-to-market strategies.
This building materials manufacturer sought to understand how their current customer perceptions aligned with reality; in other words, what did they assume about their customers that was or wasn’t true? The data and recommendations provided by The Farnsworth Group allowed for targeted marketing toward customer segments who best align with the manufacturer’s product portfolio and value propositions. These findings both confirmed and challenged assumptions within the client’s firm.
Download informative reports to keep a pulse on how your target DIYer, Contractor, Builder, and Architectural customers' purchase behaviors are changing.Browse RESOURCES