Home improvement products manufacturers and suppliers need to be looking at emerging market dynamics to tee up for a strong 2023. To keep products moving in 2023 and beyond, companies will have to fight for market share again and present a strong value proposition to customers.
Our team provides a complimentary study bi-annually on how homeowner and landscaper preferences, perceptions, and usage of Battery vs. Gas-powered OPE have changed over time. Review these key takeaways to inform your 2023 and 2024 go-to-market strategies.
The Farnsworth Group surveyed nearly 1,000 contractors about their brand preferences across 32 categories of tools, materials and building product brands. Here's what we uncovered.
Setting the optimal size and incidence rate for a market research survey depends on the overall population size and variability, what data you want to collect, and level of confidence you want to have in the results.
This building materials manufacturer sought to understand how their current customer perceptions aligned with reality; in other words, what did they assume about their customers that was or wasn’t true? The data and recommendations provided by The Farnsworth Group allowed for targeted marketing toward customer segments who best align with the manufacturer’s product portfolio and value propositions. These findings both confirmed and challenged assumptions within the client’s firm.
While the U.S market for new home construction is declining as we approach the end of 2022, the repair and remodel sector represents opportunities for growth in 2023.
Download informative reports to keep a pulse on how your target DIYer, Contractor, Builder, and Architectural customers' purchase behaviors are changing.
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