Explore how quality, convenience, and brand reputation influence customer loyalty in the hand tools market. This blog shares key insights from Farnsworth Group research to help manufacturers align product development, marketing, and channel strategy with evolving customer needs in a competitive category.
We are excited to announce that the 2026 Building Products Customer Workshop has officially sold out! Interest in this event has grown every year, and seats are filling more quickly. Be the first to know when registration opens for 2027 by signing up to get notified.
Discover why paint remains a top-performing category in home improvement despite economic and labor challenges. This blog explores key 2025 trends across DIY, budget-conscious homeowners, professional painters, and brand loyalty – plus research insights to guide smart strategy.
Learn how Voice of Customer (VoC) research helps building product and home improvement brands uncover customer needs, validate product concepts, and improve brand strategy. This blog outlines key VoC methods, why they matter in the built environment, and how The Farnsworth Group delivers actionable insights that drive smarter decisions.
Discover 2025 trends shaping the adhesives, caulks & sealants market—from green building demand to performance innovations and shifting buyer behavior.
Explore 8 key trends shaping the composite decking market in 2025, from rising residential demand and sustainable material preferences to new product innovations and shifting buyer behavior. Learn how brands are staying competitive in a dynamic, tech-driven outdoor living space.
Download informative reports to keep a pulse on how your target DIYer, Contractor, Builder, and Architectural customers' purchase behaviors are changing.
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