The OPE market is showing signs of recovery, with planned purchases of lawn edgers, blowers, and ZTR mowers nearing pre-pandemic levels. Middle-aged homeowners drive demand, while gas-powered tools maintain their dominance despite rising interest in battery alternatives.
U.S. power tool sales are forecasted to shrink in 2025 but are expected to rebound with a positive growth from 2026 through 2029. Brands must focus on innovation, sustainability, and safety to meet the evolving preferences of professional and DIY consumers.
As homes become smaller and more multifunctional, demand for home organization products is expected to rise through 2028. Higher housing costs and evolving lifestyles are driving consumers to seek versatile storage solutions to maximize their spaces.
Like other product categories, large home appliances struggled in terms of market growth in 2025 for a variety of reasons, from availability constraints and the fluctuating costs of raw materials to tempered consumer confidence and pull-forward purchases over the past two to three years. Looking ahead into 2026 and beyond, the market forecast is a bit more positive.
As our team anticipated, slowing housing starts and slowed home sales resulted in a decreased demand for OPE products in 2023, especially among new buyers, but market size forecasts show a brighter outlook. Here's what we're seeing:
When crafting a new product or enhancing an existing product, there's a major question that must be answered: how to price the product. Price elasticity of demand is one tool that can be researched to estimate the revenue that can potentially be achieved by changing the unit price of an existing product, or when introducing a new product to the market.
Download informative reports to keep a pulse on how your target DIYer, Contractor, Builder, and Architectural customers' purchase behaviors are changing.
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