This year’s Building Products Customer Workshop is shaping up to be our most dynamic and engaging event yet, and you won’t want to miss it.

Join us in Nashville on September 30 and October 1. The Building Products Customer Workshop, in partnership with Venveo, is designed to be a two-day experience focused on high-impact learning, meaningful conversations, and actionable insights. With attendance intentionally capped, every participant plays an active role in the discussions. It's not about lectures or filler; it's about facilitating candid exchange among decision-makers from across the building products ecosystem and providing actionable insights.

Register at venveo.com/2026 >>

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Fresh Research, Exclusive Insights

When you attend, you'll be the first to see new research conducted by our custom market researchers at The Farnsworth Group across four key audiences: DIYers, Builders, Architects, and Trade Pros. This isn’t recycled data; it’s fresh, 2026-specific insights designed to inform your go-to-market strategies for the year ahead.

We’ll dig deep into the behavioral trends shaping how products are selected, purchased, and specified across these segments. You’ll gain early access to findings before they’re released publicly, giving you a strategic edge, and supporting your team's strategic planning for 2026.

THREE Live Panels | Real Talk from Real Pros

This year, we’re expanding our Pro Panels, which are live discussions featuring Builders, Architects, Trade Professionals, and for the first time, Dealers. You’ll hear directly from these pros on how they work together, what support they expect from manufacturers, and how their needs are evolving. You’ll also get a front-row seat to our Influencer Panel during a relaxed day-one happy hour.

All of these voices have a direct impact on brand perception in the building products space, and they won’t hold back. Expect honest takes on what’s working, what’s not, and how to better collaborate with the people shaping your audience’s opinions. View Agenda >>

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Really, You Should Be There

This is not your average industry event. The Workshop is designed for engagement over attendance, depth over breadth, and discussion over decks. Whether you're in product, marketing, sales, or strategy, you'll leave with insights you can apply immediately.

Plus, you'll make genuine connections with peers and pros from across the industry; the people who care about building smarter, better, and more connected customer experiences.

Reserve Your Seat

There are fewer than 30 seats left and they’re going fast. If you're ready to sharpen your 2026 strategy, join us at this year’s Building Products Customer Workshop. Reserve your seat at venveo.com/2026

We can’t wait to see you in Nashville. Have questions? Simply reach out to amowrey@thefarnsworthgroup.com or events@venveo.com.