The Farnsworth Group, the leading custom research firm in the building and home improvement industry for the past 30 years, hired a well-respected industry expert, Adam Mowrey as a Sr. Account Manager.
“We’re all thrilled to have Adam on the team. He’s bringing a ton of industry experience and will be a valuable part of our continued growth strategy. His broad skill set in media, marketing/sales strategy, research and data will provide even more insight to help our clients make informed business decisions”, said TFG’s Direct of Business Development, Grant Farnsworth.
Mowrey has spent well over a decade helping to build and implement sales and marketing strategies within the building products industry.
His passion for research and data started early on with time spent at then McGrawHill Construction/Dodge working on integrating project data into manufacturers and contractors in the commercial space.
Continuing his experience in commercial, Mowrey joined Hanley Wood’s Commercial Design team working with manufacturers to help build and implement traditional and digital marketing campaigns focused on reaching Architects, Specifiers, and Designers.
During his time at Hanley Wood, Mowrey also worked in their Consumer House Plan and Strategic Marketing Services groups, and Metrostudy, using research, data, and media platforms to develop integrated marketing campaigns to all audience groups (consumers, architects, builders, and contractors) for building product manufacturers. Most recently, work with B2C and B2B advertising agencies, have added to Mowrey’s experience.
Drawing from his vast experiences, Adam will be able to provide our clients with insight into every conceivable aspect of their customer, marketing and product GTM strategies. This experience perfectly matches the biggest differentiator The Farnsworth Group has as a research firm – 30 years of industry experience and insight in the commercial and residential construction industry.
Join us in welcoming Adam and contact him at amowrey@thefarnsworthgroup.com.