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The Farnsworth Group is pleased to announce that Eric Voyer has joined our team as Director and Senior Consultant. In this role, Eric will focus on client engagement and support, project design and execution. His expertise aligns with our mission to guide our clients toward confident, data-driven decisions and provide customized insights backed by deep industry knowledge.
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We are excited to welcome Eric Voyer
Eric brings years of experience across research organizations, beginning his career as a research analyst and advancing through various leadership roles. Eric’s business development leadership at The Stevenson Company was instrumental in growing the TraQline brand’s syndicated offerings. His background spans the power tools, appliances, outdoor power equipment, and broader building products and home improvement industries.
Eric will focus on client engagement and support to ensure actionable insights are delivered consistently. He will also play a key role in project support and consulting across both quantitative and qualitative methodologies. His emphasis on strategic storytelling will connect insights with commercial outcomes, ensuring research translates into decisions that drive growth. Leveraging his deep category experience, industry knowledge, and presentation skills, Eric will also provide industry leadership to guide organizations on fundamentals impacting growth.
“Eric reflects our commitment to culture and client success. His extensive research and industry experience will contribute to growth for our firm by providing clients the highest level of service combined with an unparalleled mix of research expertise and building product insights experience.We are excited to welcome him to the team.” — Grant Farnsworth, President
Eric will be helping our clients navigate complex markets with research insights
The Farnsworth Group’s clients are navigating complex market dynamics, evolving DIY and pro contractor behaviors, and channel shifts across retail, dealer, and distributor networks. Eric’s proven ability to translate research into strategic decisions will help clients identify growth opportunities by connecting VOC, POS, and project activity data. His expertise will also strengthen brand preference among contractors, pros, and homeowners through evidence based messaging. In addition, Eric’s background enables clients to de risk product development with clear market sizing and concept validation, while optimizing channel and portfolio strategies that align with evolving project demand.
“I’ve spent my career working with research and insights to help improve strategic decisions for brands. The Farnsworth Group is the undisputed leader in bespoke home improvement research. I’m thrilled to have the opportunity to leverage my experience to support growth of our clients and our industry.” - Eric Voyer, Director and Senior Consultant
Connect with Eric
