Analysis of HUD 2025 American Housing Survey

The Farnsworth Group, in partnership with the Home Improvement Research Institute (HIRI), are proud to present a detailed look at evolving home improvement trends across the U.S. housing market. Drawing from the rich data collected through the American Housing Survey (AHS) - a nationally representative survey conducted by the U.S. Census Bureau and sponsored by the Department of Housing and Urban Development - this report provides a closer examination of homeowner behavior, spending patterns, and project types.​

Simply submit the form below to get instant access to the current analysis:

This analysis goes beyond raw data to highlight nuanced shifts in remodel investment by income level, generational differences in project engagement, and the growing preference for professional installation across key home systems. By unpacking these findings through the lens of the home improvement industry, we aim to surface insights that matter most to manufacturers, retailers, and professionals seeking to align with homeowner needs.

Key Objectives of the Analysis

Key objectives of The Farnsworth Group's analysis, conducted in partnership with the Home Improvement Research Institute, seek to provide a closer examination of homeowner behavior, spending patterns, and project types and are as follows:

Objective 1

Analyze the frequency, types, and average spending of home improvement projects among U.S. homeowners, segmented by demographic factors such as income, age, and family size.​

Objective 2

Assess the relationship between the age and condition of housing stock and the scope and nature of home improvement activities.​

Objective 3

Investigate the relationship between home improvement activities and housing market conditions, including home value appreciation and resale activity, across different U.S. regions.​

Objective 4

Examine the financing methods utilized by homeowners for funding home improvement projects. ​

The Farnsworth Group, in partnership with the Home Improvement Research Institute (HIRI), are proud to present a detailed look at evolving home improvement trends across the U.S. housing market. Drawing from the rich data collected through the American Housing Survey (AHS) - a nationally representative survey conducted by the U.S. Census Bureau and sponsored by the Department of Housing and Urban Development - this report provides a closer examination of homeowner behavior, spending patterns, and project types.​

Simply submit the form below to get instant access to the current analysis:

This analysis goes beyond raw data to highlight nuanced shifts in remodel investment by income level, generational differences in project engagement, and the growing preference for professional installation across key home systems. By unpacking these findings through the lens of the home improvement industry, we aim to surface insights that matter most to manufacturers, retailers, and professionals seeking to align with homeowner needs.