Where do building professionals and homeowners research products before making purchase decisions?

The free Building Products Customer Guide from The Farnsworth Group examines the online, in-person, social media, and manufacturer resources that DIYers, specialty contractors, builders, remodelers, architects, and designers rely on when evaluating building products.

What factors have the greatest influence on building product brand selection?

The free Building Products Customer Guide from The Farnsworth Group provides specific data on which criteria matter most, including product quality, availability, pricing, performance, manufacturer support, recommendations, and brand reputation, across key customer audiences including DIYers, specialty contractors, builders, remodelers, architects, and designers.

How loyal are building product customers to the brands they use?

The free Building Products Customer Guide from The Farnsworth Group explores brand loyalty levels, adoption of new products and brands, satisfaction with recent product trials, and the factors that drive switching behavior among homeowners and pro customer segments.

What causes professionals and homeowners to try a new supplier or retailer?

Discover the leading reasons customers change suppliers, where they purchase products today, and what motivates them to establish new purchasing relationships when you request access to the free Building Products Customer Guide from The Farnsworth Group.

How do building professionals prefer to learn about products and installation methods?

The free Building Products Customer Guide from The Farnsworth Group provides research findings on pros preferred learning channels, including manufacturer websites, training programs, social media, peer recommendations, distributors, and hands-on product demonstrations.

How are tariffs impacting purchasing decisions, business operations, and project planning?

The free Building Products Customer Guide from The Farnsworth Group provides insight into how different customer groups perceive tariff-related risks, expected economic impacts, and the strategies they are using to prepare for market changes, specifically related to building product purchases.

How do architects, designers, builders, remodelers, contractors, and homeowners engage with manufacturers?

The free Building Products Customer Guide from The Farnsworth Group provides insights into how various segments of homeowner and pro building product customers prefer to communicate with manufacturers, why they reach out, what information they seek, and which manufacturer resources they value most.

What do building product customers expect from manufacturers today?

The free Building Products Customer Guide from The Farnsworth Group identifies the most important services, tools, support resources, content, and relationship-building activities that manufacturers can provide to strengthen customer engagement and influence specification and purchase decisions.