The Farnsworth Group's free Homeowner Activity Tracker report tracks overall home improvement activity completed in the last 90 days and identifies whether project participation is increasing or declining compared to previous quarters.
The Farnsworth Group's free Homeowner Activity Tracker measures homeowner participation across home maintenance, home repair, and home renovation projects, highlighting where homeowners are focusing their time and investment.
The Farnsworth Group's free Homeowner Activity Tracker examines how projects are completed, including the use of DIY, contractor-only, and hybrid DIY-plus-contractor approaches.
The Farnsworth Group's free Homeowner Activity Tracker evaluates the primary motivations behind DIY activity, including cost savings, confidence in completing the work, enjoyment of the project, and convenience.
The Farnsworth Group's free Homeowner Activity Tracker identifies common barriers homeowners encounter when seeking professional help, including cost concerns, contractor availability, quality expectations, communication, and trust.
The Farnsworth Group's free Homeowner Activity Tracker provides insights on average project spending, average DIY labor hours, and the payment methods homeowners use to fund home improvement activity, compared quarter over quarter and year over year.
The Farnsworth Group's free Homeowner Activity Tracker report measures channel usage across retailers and suppliers, including big-box stores, hardware stores, online retailers, specialty suppliers, lumberyards, and other purchase locations.
The Farnsworth Group's free Homeowner Activity Tracker evaluates the most current information sources homeowners rely on throughout the project journey, including search engines, professional advice, home improvement websites, local stores, social media, and personal recommendations.
The Farnsworth Group's free Homeowner Activity Tracker report measures the project obstacles homeowners report they are facing, such as project costs, finding products, contractor selection, project timelines, product knowledge, quality concerns, and code compliance issues.
The Farnsworth Group's free Homeowner Activity Tracker report examines the factors driving project delays and cancellations, including budget pressures, labor costs, material availability, scheduling issues, and changing priorities.
The Farnsworth Group's free Homeowner Activity Tracker reports on homeowners' future project intent across major renovations, interior projects, exterior improvements, mechanical systems, and outdoor projects over the next 12 months. These project intents are then also compared quarter over quarter and year over year.
The Farnsworth Group's free Homeowner Activity Tracker measures homeowner sentiment toward undertaking projects of different sizes and hiring professionals, providing insight into future market demand and activity levels.
This quarter, you'll find current insights on recent home improvement activity, homeowner intent to start a project in the near-term, last quarter's spending behaviorage, drivers of project cancellation/postponement, DIY vs. DIFM trends, and top challenges being encountered during projects.