Quarterly Homeowner Activity Tracker

Download the Latest Quarterly Report

This quarter, you'll find current insights on recent home improvement activity, homeowner intent to start a project in the near-term, last quarter's spending behaviorage, drivers of project cancellation/postponement, DIY vs. DIFM trends, and top challenges being encountered during projects.

FAQs

Are homeowners completing fewer home improvement projects?

The Farnsworth Group's free Homeowner Activity Tracker report tracks overall home improvement activity completed in the last 90 days and identifies whether project participation is increasing or declining compared to previous quarters.

What types of home improvement projects are homeowners completing most often?

The Farnsworth Group's free Homeowner Activity Tracker measures homeowner participation across home maintenance, home repair, and home renovation projects, highlighting where homeowners are focusing their time and investment.

Are homeowners doing projects themselves or hiring contractors?

The Farnsworth Group's free Homeowner Activity Tracker examines how projects are completed, including the use of DIY, contractor-only, and hybrid DIY-plus-contractor approaches.

Why do homeowners choose DIY projects?

The Farnsworth Group's free Homeowner Activity Tracker evaluates the primary motivations behind DIY activity, including cost savings, confidence in completing the work, enjoyment of the project, and convenience.

What challenges do homeowners face when hiring contractors?

The Farnsworth Group's free Homeowner Activity Tracker identifies common barriers homeowners encounter when seeking professional help, including cost concerns, contractor availability, quality expectations, communication, and trust.

How much are homeowners spending on home improvement projects?

The Farnsworth Group's free Homeowner Activity Tracker provides insights on average project spending, average DIY labor hours, and the payment methods homeowners use to fund home improvement activity, compared quarter over quarter and year over year.

Where are homeowners purchasing home improvement products?

The Farnsworth Group's free Homeowner Activity Tracker report measures channel usage across retailers and suppliers, including big-box stores, hardware stores, online retailers, specialty suppliers, lumberyards, and other purchase locations.

How are homeowners researching home improvement projects?

The Farnsworth Group's free Homeowner Activity Tracker evaluates the most current information sources homeowners rely on throughout the project journey, including search engines, professional advice, home improvement websites, local stores, social media, and personal recommendations.

What challenges are homeowners experiencing during home improvement projects?

The Farnsworth Group's free Homeowner Activity Tracker report measures the project obstacles homeowners report they are facing, such as project costs, finding products, contractor selection, project timelines, product knowledge, quality concerns, and code compliance issues.

Why are homeowners postponing or canceling projects?

The Farnsworth Group's free Homeowner Activity Tracker report examines the factors driving project delays and cancellations, including budget pressures, labor costs, material availability, scheduling issues, and changing priorities.

Are homeowners planning new projects in the next year?

The Farnsworth Group's free Homeowner Activity Tracker reports on homeowners' future project intent across major renovations, interior projects, exterior improvements, mechanical systems, and outdoor projects over the next 12 months. These project intents are then also compared quarter over quarter and year over year.

How do homeowners feel about starting projects or hiring contractors right now?

The Farnsworth Group's free Homeowner Activity Tracker measures homeowner sentiment toward undertaking projects of different sizes and hiring professionals, providing insight into future market demand and activity levels.

Download the Latest Quarterly Report

This quarter, you'll find current insights on recent home improvement activity, homeowner intent to start a project in the near-term, last quarter's spending behaviorage, drivers of project cancellation/postponement, DIY vs. DIFM trends, and top challenges being encountered during projects.