In The Farnsworth Group's free Siding Category Insights Report, homeowners report that long-term protection and reduced maintenance risk have become increasingly important purchase considerations.
In The Farnsworth Group's free Siding Category Insights Report, insights show that durability, performance, brand reputation, warranties, and lifecycle value remain key decision drivers.
In The Farnsworth Group's free Siding Category Insights Report, industry forecasts indicate that housing starts create new installation opportunities, although product needs may vary by housing type.

In this report, you'll get access to curated insights covering macro-economic industry dynamics affecting building products as well as DIYer and Pro product, brand, and channel selection behaviors that impact their purchases of siding products.