COVID-19 DIY Research Insights
June DIY activity remains strong as we close out on the busiest part of the DIY season. Year of year comparisons show DIY activity has not reduced despite over 60% of DIYers surveyed having been vaccinated. The spend on the home continues to be important to homeowners as they may be looking differently at how they use and live in their home.
We have seen supplier activity stabilize, with a return to instore and online remaining. While online purchases may have leveled off, data shows that over 50% of Gen Y are buying home improvement products online, much more than Boomers. We also know that all generations are using digital means more than ever to shop for products and gather information. Therefore, consistency between your in-store and online presence is critical.
Project intent in June is the same as June of 2020 with 74% of DIYers planning a project in the coming weeks. Project intent continues to correlating to home improvement, lawn & garden retail sales, so you can expect retail sales for June/July to remain fairly consistent with May.
June continues the sharp downward trend of fewer homeowners having strong concerns about COVID impacting their lives.
While DIY project spend is starting to normalize, there remains a larger percentage (37%) in June that expect to spend more on DIY projects than normal. This is one more area we see DIY activity remaining strong and positively impacting home improvement product sales. There are more customers spending more money on DIY than normal.
Additional Questions for 2021
Like May, in June 64% of DIYers reported having received the vaccine. We continue to see that Vaccinated DIYers are more likely to shop online and both groups are equally as likely to have completed a project or plan to complete a DIY project.
