DIY Research Insights
The Farnsworth Group and the Home Improvement Research Institute (HIRI) have once again partnered to provide manufacturers and suppliers with monthly updates on critical factors impacting customer behaviors and attitudes in our industry. Specifically COVID, Product Availability, Material Costs, and Labor. We'll be fielding monthly surveys to DIYers, DIFM and Contractors to get a consistent pulse on the project sentiment and behaviors of each audience.
November shows sentiment toward doing a home improvement projects has become slightly more negative,which is likely a result of colder months settling in. Very slight declines in project delays/stoppage with roughly 17% of DIYers experiencing delays. For DIYers main the main reasons for delays are product availability and pricing.
Pricing is also playing a role in why DIYers don’t hire a pro with nearly 80% saying they can do it cheaper. Over half also state they enjoy the work, which continues to dispel the idea that DIY is dead.