DIY & DIFM Home Improvement Monthly Tracker

A partnership between The Farnsworth Group & the Home Improvement Research Institute (HIRI).

DIY/DIFM Research Insights

The Farnsworth Group and the Home Improvement Research Institute (HIRI) have once again partnered to provide manufacturers and suppliers with monthly updates on critical factors impacting customer behaviors and attitudes in our industry. Specifically Product Availability, Material Costs, and Labor. We'll be fielding monthly surveys to DIYers, DIFM and Contractors to get a consistent pulse on project sentiment and behaviors of each audience.

Check out our Contractor Results.

Project Activity

We recently started collecting data on homeowners that have postponed or put off a home improvement project in the past month.  The past two months show nearly 50% have postponed projects. Of those that have postponed a projects, 52% said it was due to budget and finances, 47% said it was due to material prices.  This will be an important metric to track as pricing continues to increase for many building materials.

Also new is our analysis of homeowners that have started a new project in the past month.  April is 83% of homeowners starting a new project, up from 79% in March.  This is likely due to improving weather conditions in many parts of the country, and lawn & garden projects being the most popular DIY activity.

We do continue to see a trend of more projects being delayed with 28% reporting delays in April.  And for the first time since we’ve been tracking causes for delays, the number one cause for those delays isn’t Availability, it’s…Material Prices.

DIY

DIFM

Materials & Availability

Costs & Pricing

Also new to our tracker is DIY and DIFM feedback on the impact of prices on their projects.  20% said they purchased less than planned.  15% said they purchases a cheaper brand or products.

Planning

Now that Spring is here, April had 70% of DIYers planning to start a project, with 45% of those saying it will be a landscaping project.

Download Now
A partnership between The Farnsworth Group & the Home Improvement Research Institute (HIRI).

DIY/DIFM Research Insights

The Farnsworth Group and the Home Improvement Research Institute (HIRI) have once again partnered to provide manufacturers and suppliers with monthly updates on critical factors impacting customer behaviors and attitudes in our industry. Specifically Product Availability, Material Costs, and Labor. We'll be fielding monthly surveys to DIYers, DIFM and Contractors to get a consistent pulse on project sentiment and behaviors of each audience.

Check out our Contractor Results.

Project Activity

We recently started collecting data on homeowners that have postponed or put off a home improvement project in the past month.  The past two months show nearly 50% have postponed projects. Of those that have postponed a projects, 52% said it was due to budget and finances, 47% said it was due to material prices.  This will be an important metric to track as pricing continues to increase for many building materials.

Also new is our analysis of homeowners that have started a new project in the past month.  April is 83% of homeowners starting a new project, up from 79% in March.  This is likely due to improving weather conditions in many parts of the country, and lawn & garden projects being the most popular DIY activity.

We do continue to see a trend of more projects being delayed with 28% reporting delays in April.  And for the first time since we’ve been tracking causes for delays, the number one cause for those delays isn’t Availability, it’s…Material Prices.

DIY

DIFM

Materials & Availability

Costs & Pricing

Also new to our tracker is DIY and DIFM feedback on the impact of prices on their projects.  20% said they purchased less than planned.  15% said they purchases a cheaper brand or products.

Planning

Now that Spring is here, April had 70% of DIYers planning to start a project, with 45% of those saying it will be a landscaping project.

Additional Resources