COVID DIY Home Improvement Impact Tracker

A partnership between The Farnsworth Group & the Home Improvement Research Institute (HIRI).

COVID-19 DIY Research Insights

It’s Feb and DIY activity has remained flat during the coldest months of the year.  However, we are still in-line with the beginning of the pandemic from last March. These next few months are always critical for DIY activity and sales.

The trend continues of fewer DIYers starting projects as a result of COVID.  This is important because COVID was a major factor for increased projects, which otherwise may not have been done and therefore resulted in more product sales.  As COVID becomes less of a catalyst for project activity we may start seeing those added DIY sales come to an end.

In-store and online purchases among DIYers seems to have stabilized for now. As Spring approaches this will be important to watch.

Nearly 75% of DIYers are planning to start a new project in the next few weeks.  This metric has been consistent throughout COVID, and it’s a good predictor of realized project activity.

While cold months severely reduce lawn and garden projects, January and February have seen slight increases in DIYers doing interior projects like plumbing, HVAC and lighting.

Like Contractors, DIYers remain concerned that COVID will negatively impact their life with over 70% saying they are 'somewhat or extremely concerned'.  The pandemic isn’t gone, but DIY activities continue to move forward despite the looming presence COVID.

Fewer DIYers expect to spend more than normal on DIY projects in coming weeks.  This may be due to winter months, so keep an eye on this metric as Spring approaches because it will help us understand if we can expect increased sales.

Additional Questions for 2021

New to the tracker are questions specific to COVID-19 Vaccines.  While roughly 90% of DIYers interviewed have not gotten vaccinated, roughly a third said they would be likely to more DIY projects once they do get the vaccine.

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A partnership between The Farnsworth Group & the Home Improvement Research Institute (HIRI).

COVID-19 DIY Research Insights

It’s Feb and DIY activity has remained flat during the coldest months of the year.  However, we are still in-line with the beginning of the pandemic from last March. These next few months are always critical for DIY activity and sales.

The trend continues of fewer DIYers starting projects as a result of COVID.  This is important because COVID was a major factor for increased projects, which otherwise may not have been done and therefore resulted in more product sales.  As COVID becomes less of a catalyst for project activity we may start seeing those added DIY sales come to an end.

In-store and online purchases among DIYers seems to have stabilized for now. As Spring approaches this will be important to watch.

Nearly 75% of DIYers are planning to start a new project in the next few weeks.  This metric has been consistent throughout COVID, and it’s a good predictor of realized project activity.

While cold months severely reduce lawn and garden projects, January and February have seen slight increases in DIYers doing interior projects like plumbing, HVAC and lighting.

Like Contractors, DIYers remain concerned that COVID will negatively impact their life with over 70% saying they are 'somewhat or extremely concerned'.  The pandemic isn’t gone, but DIY activities continue to move forward despite the looming presence COVID.

Fewer DIYers expect to spend more than normal on DIY projects in coming weeks.  This may be due to winter months, so keep an eye on this metric as Spring approaches because it will help us understand if we can expect increased sales.

Additional Questions for 2021

New to the tracker are questions specific to COVID-19 Vaccines.  While roughly 90% of DIYers interviewed have not gotten vaccinated, roughly a third said they would be likely to more DIY projects once they do get the vaccine.

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