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You can view the latest Farnsworth Contractor Index report anytime here.

For a deeper dive into your brand's customer segments and to peel back the onion a bit more on why they are making the purchase decisions they are making and holding on purchases they forgo, reach out to our primary research team at The Farnsworth Group.

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Further Insights

Stated versus Derived Importance in Key Driver Analysis During Usage & Attitude Research

When conducting a key drivers analysis for your building products company, it’s helpful to know what factors often drive customers’ decision-making and bring any assumptions up for validation or debunking. And be sure to get detailed. “Durable” is generic, but “Last 10 years without repair” will provide you with deeper insights and recommendations.

How to Increase Market Share Among Younger Contractors

Millennials now form a significant portion of the professional workforce, including contractors, and Gen Zers are starting to influence the shape of the workforce, as well. Here's what to know about these segments of building products buyers and how to prepare market strategies tailored to their behaviors and preferences.

9 in 10 Pros Are Satisfied When They Switch Brands

As observed in the 2023 Building Products Customer study, and again in the 2024 study, 9 in 10 builders and remodelers studied reported high satisfaction rates when they switched brands.

Research Design & Data Collection Practices for Brand Health and U&A Surveys

Understanding customer attitudes and motivations, as well as how they purchase and use certain products, is vital to creating a holistic strategy around new product design. Quantitative market research offers a means to confirm ideas and theories about consumer usage and attitudes (U&A) by delivering objective and definitive statistics or numerical data.

2026 Business Planning Priorities for Cross-Functional Product Teams

As your internal teams strategize about product development, marketing efforts, and channel selections for the upcoming year, our team at The Farnsworth Group recommends you make the following measures a priority: