ConstructConnect is a leading provider of preconstruction software solutions. Focusing on project leads, takeoff & estimating solutions, marketing intelligence and economic forecasting, ConstructConnect has remained a trusted resource for the commercial construction industry for decades. ConstructConnect’s specification analysis tools provide the most accurate and reliable assessments of construction specification share available.
The Farnsworth Group has been researching residential and commercial professionals for nearly 35 years through custom research solutions to provide manufacturers and suppliers insights that drive better decisions. One category we’ve had high engagement with over the years has been paint and coatings. As many in our industry know, U.S. brand share leaders in paint and coatings include Sherwin Williams, PPG, Behr/Masco, Benjamin Moore, and Valspar to name a few.
Recently, our firm had the opportunity to review analysis of over 60,000 commercially specified paint and coatings products over a three-year period (Jan. 1, 2021 to Dec. 31, 2023). These projects were across the U.S. and include a range of work in Civil, Educational, Retail, and Government, and were in the bidding and post-bid stage.
The results show PPG Speedhide® as the product with the larger specified percentage share in home centers, averaging 15.6% per year compared to Sherwin Williams products at .07% and Behr products at a 2.26% average over the same period.
This data is a reminder of the contrast between commercial and residential projects. While all three brands provide commercial and residential solutions, their share in those respective spaces varies greatly. This reiterates the importance of identifying commercial and residential decisions makers, defining the path to product selection, and capturing brand health. Manufacturers must have marketing, product development, and channel strategies specific to commercial and residential applications if they want to succeed.
At The Farnsworth Group, we’ve helped hundreds of building products manufacturers, retailers, and industry associations go from a place of uncertainty about what to do next to a place of clarity in just a matter of months.
We’re in your corner to reduce your risk of launching the wrong marketing campaign or a product line that won’t perform. We’re here to help you understand how your brand is perceived and where there is white space in the market for your company to get your product in the hands of Pro and DIY customers.
Because our team works exclusively in the building, home improvement, and lawn & ranch industries, as we have for nearly 4 decades, you can trust that our insights and recommendations take into account the unique variables that impact your end to end go to market situation in the complex building materials environment. Whatever your needs, our experienced custom market research team at The Farnsworth Group will provide you with the right tools to conduct effective research and collect valuable insights to inform your go to market strategies accordingly.
Written By Grant Farnsworth
President, The Farnsworth Group
Grant has worked on every area of market research at some point – coding paper surveys, running tabs, programming surveys online, getting sample, managing fielding, generating reports and preparing analysis and presentations. Grant has been working with The Farnsworth Group since he was a teenager, learning the craft of custom market research and how to uphold the highest of standards in research design and data collection.
For the past 20 years, Grant has been involved with various associations, trade shows, committees, publishers, manufacturers, retailers, and suppliers in the home improvement, lawn & ranch, and building products spaces. For Grant, one of the most satisfying feelings is to know they helped a client to succeed when he sees the results of The Farnsworth Group work on store shelves, on new homes, and in the homes of friends and family.