A leading manufacturer of outdoor power equipment was in the product development phase to improve their product line in order to increase purchase intent and overall share at home centers. The Farnsworth Group defined the top concept, highlighted why that concept was preferred and identified the key design elements of that concept that could be utilized or combined with other features/concepts to create the ideal product.
A security products provider for home and businesses sought to better understand what tradeoffs homeowners and professionals make when selecting door hardware at various price points. These findings were used to challenge false assumptions that were driving poor business outcomes. This client has used the data garnered from their custom market research project to guide their product development strategies and focus on improving product attributes that drive purchase.
A leading building materials supplier in Canada, wanted to capture brand awareness, perceptions and use of their stores among contractors to better understand their brand equity and positioning. Results were used by the supplier to better determine what is needed to capture the contractor's business. This included areas that were a current focus, but insights also revealed several areas the supplier was failing to deliver, whereby recommendations were provided in how to adjust in order to better compete against alternatives.
This building materials manufacturer sought to understand how their current customer perceptions aligned with reality; in other words, what did they assume about their customers that was or wasn’t true? The data and recommendations provided by The Farnsworth Group allowed for targeted marketing toward customer segments who best align with the manufacturer’s product portfolio and value propositions. These findings both confirmed and challenged assumptions within the client’s firm.
From the research conducted, this coatings manufacturer was able to inform two primary changes in their go-to-market approach. Based on our insights, they were able to improve packaging and merchandising within their channel partners to meet needs of the Pro and increase sales.
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