A leading manufacturer of fastening products sought to measure their share of the market among PRO and DIY customer segments. In order to keep an accurate pulse on their brand share and what’s driving purchase decisions, this manufacture commissioned annual custom brand health market research studies in conjunction with customer usage & attitude research from our team at The Farnsworth Group. Here's how we did.
A leading cabinet manufacturer sought to define which contractor market segments offered the greatest customer potential that aligned with their position in the market, and which installers have the strongest influence on the brand offaucet used in a project. Here's how we did.
A growing manufacturer that produces insulation, trim, and other building product categories sought to understand the how their products can provide solutions related to working from home and schooling from home. To have concrete insights to inform decisions, this company commissioned a custom market research project from our team at The Farnsworth Group. Here's how we did.
A manufacturer of bathroom and kitchen faucets sought to determine the viability of bringing to market a new type of kitchen faucet targeted for adoption among DIYers specifically. In order to mitigate the risk of loss and market failure, this manufacturer commissioned a product concept testing research project from our team at The Farnsworth Group. Here's how we did.
A leading fixtures manufacturer needed to quantify their brand awareness and brand usage collectively to monitor their brand health among trade Professionals and Consumers. This would enable their channel, marketing, and product teams to understand specific ways their brand could improve go-to-market strategies.
A leading caulk and sealant manufacturer needed to understand which value statement resonated with Pros and Homeowners best to increase share of wallet among this competitive product category. Here's how we did.
Download informative reports to keep a pulse on how your target DIYer, Contractor, Builder, and Architectural customers' purchase behaviors are changing.Browse RESOURCES