Here are five examples from real market research studies commissioned by building products manufacturers and retailers where, had our analysts at The Farnsworth Group not used advanced data cleansing techniques to preserve data accuracy, the results and recommendations of the study would have suggested the wrong corporate business strategies, costing millions of dollars.
As a result of this custom market research study, this client walked away with a definitive understanding of which product packaging color scheme was most preferred by customers. Here's how The Farnsworth Group's straightforward approach enabled a clearly discernable “winner” from each of the choices:
A leading manufacturer of fastening products sought to measure their share of the market among PRO and DIY customer segments. In order to keep an accurate pulse on their brand share and what’s driving purchase decisions, this manufacture commissioned annual custom brand health market research studies in conjunction with customer usage & attitude research from our team at The Farnsworth Group. Here's how we did.
A leading cabinet manufacturer sought to define which contractor market segments offered the greatest customer potential that aligned with their position in the market, and which installers have the strongest influence on the brand offaucet used in a project. Here's how we did.
A growing manufacturer that produces insulation, trim, and other building product categories sought to understand the how their products can provide solutions related to working from home and schooling from home. To have concrete insights to inform decisions, this company commissioned a custom market research project from our team at The Farnsworth Group. Here's how we did.
A manufacturer of bathroom and kitchen faucets sought to determine the viability of bringing to market a new type of kitchen faucet targeted for adoption among DIYers specifically. In order to mitigate the risk of loss and market failure, this manufacturer commissioned a product concept testing research project from our team at The Farnsworth Group. Here's how we did.
Download informative reports to keep a pulse on how your target DIYer, Contractor, Builder, and Architectural customers' purchase behaviors are changing.Browse RESOURCES