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For a comprehensive understanding of your brand’s best opportunities, including getting insights into product development, brand health, market sizing, and customer usage and attitudes, you need to dive deeper into why customers make specific purchase decisions and why they hold off on others.

Our expert team at The Farnsworth Group will help you design a custom research project to uncover these critical insights that you need to drive your brand’s success.

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How to Increase Market Share Among Younger Contractors

Millennials now form a significant portion of the professional workforce, including contractors. Here's what to know about this segment of building products buyers.

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9 in 10 Pros Are Satisfied When They Switch Brands

As observed in the 2023 Building Products Customer study, and again in the 2024 study, 9 in 10 builders and remodelers studied reported high satisfaction rates when they switched brands.

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How to Position Your Building Product to Appeal to More Trade Professionals in 2024

In a nutshell, here’s what you need to know about how specialty tradespeople are shopping for, and ultimately purchasing products in 2024 based on findings in The Farnsworth Group’s Building Products Customer Guide.

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Market Research Sampling Approach for Hard-to-Reach Audiences: A Closer Look

Learn effective market research strategies to reach hard-to-find professionals in the building products industry, including phone sampling, mixed-mode surveys, and qualitative methods. Discover how these approaches deliver more accurate, high-quality data for better product decisions.

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