Meeting request sent!

Thank you for requesting to review the latest Industry Drivers Report! A member of our team will be in touch shortly to schedule a meeting and review the report with you.

During with meeting we’ll review and add context to…

macro-economic supply/demand drivers
end-user attitudes and buying behaviors
new construction and home improvement forecasts

Here are some examples of what we often discuss during these meetings:

*these are simply examples; during our meeting we will share up-to-date figures with you

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In the meantime, you can check out the latest industry news on our blog.

2026 Outlook for New Single Family Residential Construction

In 2026, single-family housing signals a more tempered path amid weak demand and builder caution, while multifamily construction and lifestyle-driven remodeling lead sector growth.

9 Approaches to Pricing Strategy: How to Price a Product

Appropriately pricing your building products and materials is a powerful lever for growth and success in the home improvement industry. That’s why it’s important to adopt the right pricing strategy based on your industry segment, geographic area, and target customer personas. You can work toward optimizing your retail pricing strategy by exploring different approaches and conducting market research.

2026 Business Planning Priorities for Cross-Functional Product Teams

Home improvement products manufacturers and suppliers need to be looking at emerging market dynamics to tee up for a strong 2026. To keep products moving, companies will have to fight for market share again and present a strong value proposition to customers.

Building Products Marketing: How to Increase Sales Among Builders, Remodelers, and GCs in 2025-2028

Our market research team at The Farnsworth Group surveyed Builders, Remodelers & General Contractors across the United States to compare continuity to shifts in how Pros research, find, select, and purchase building materials and home improvement products. Review the latest findings:

How to Gain Share of the DIY Home Improvement Market

Because of inflation, the rapid pace of growth in DIY home improvement spending slowed down in 2023 for many product categories. This makes it imperative for building materials companies to be intentional and strategic when looking for ways to expand their market share. In other words, you’ll have to compete again. Here's how to get the upper hand: