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You can view the Farnsworth Insulation and Weatherization Category Insights Report anytime here.

For a comprehensive understanding of your brand’s best opportunities, including getting insights into product development, brand health, market sizing, and customer usage and attitudes, you need to dive deeper into why customers make specific purchase decisions and why they hold off on others.

Our expert team at The Farnsworth Group will help you design a custom research project to uncover these critical insights that you need to drive your brand’s success.

Further Insights:

6 Reasons Why Market Growth is Forecasted to Rebound for Insulation, Waterproofing, and Weatherization Products in 2026

With growth expected over the next few years for weatherization, insulation, and waterproofing products, there are going to be new opportunities for weatherization and insulation manufacturers and distributors to meet changing demand and acquire a larger share of the market.

2026 Business Planning Priorities for Cross-Functional Product Teams

Home improvement products manufacturers and suppliers need to be looking at emerging market dynamics to tee up for a strong 2026. To keep products moving, companies will have to fight for market share again and present a strong value proposition to customers.

2026 Outlook for New Single Family Residential Construction

In 2026, single-family housing signals a more tempered path amid weak demand and builder caution, while multifamily construction and lifestyle-driven remodeling lead sector growth.

9 Approaches to Pricing Strategy: How to Price a Product

Appropriately pricing your building products and materials is a powerful lever for growth and success in the home improvement industry. That’s why it’s important to adopt the right pricing strategy based on your industry segment, geographic area, and target customer personas. You can work toward optimizing your retail pricing strategy by exploring different approaches and conducting market research.

5 Ways to Increase Your Product’s Market Penetration Rate in the Building Material Market

To improve your product’s market penetration rate, you have to be intentional about positioning yourself more competitively in a market you occupy. This starts by genuinely understanding your customer. Then you can identify and implement strategies to increase saturation by solving for the customer and presenting value that competitors are missing.Here are a few ideas for strengthening your market penetration strategy:

9 in 10 Pros Are Satisfied When They Switch Brands

As observed in the 2023 Building Products Customer study, and again in the 2024 study, 9 in 10 builders and remodelers studied reported high satisfaction rates when they switched brands.