Success!

Thank you! Your request for the presentation has been received. We will directly email you the presentation/report within 2 business days.

Explore More

How Contractors, Manufacturers, and Suppliers Can Win in an Uncertain Market

"Uncertainty" has become a defining characteristic of today's outdoor living, lawn and garden, and home improvement markets. It is being driven by several persistent economic and industry forces that continue to influence homeowner spending, contractor operations, and supplier strategies.

Read More

How To Price Home Improvement Products in a Market Where Consumers Are Increasingly Squeezed

The instinct when cost pressure arrives is to do one of two things: raise prices to protect margin, or absorb the cost and hope the market holds. Relying on either move alone is risky. In a market where brand loyalty is already being tested, a knee-jerk pricing decision will cause damage that takes years to undo. So what actually works?

Read More

Shop Talk: NAHB on What Today's Economic Signals Mean for Housing and Home Improvement Markets

In this Shop Talk discussion, Grant Farnsworth is joined by Danushka Nanayakkara, Assistant Vice President for Forecasting at the National Association of Home Builders (NAHB), to examine the latest economic data and its implications for housing demand. They explore rising inflation, Federal Reserve policy expectations, mortgage rate forecasts, affordability challenges, household balance sheets, and the outlook for remodeling activity.

Read More

How To Leverage Pricing Research to Reinforce Your Product Lines for Customer Price Sensitivity

In the best of scenarios, a good pricing strategy serves to increase your market share, prop up your brand values, and yield favorable profit margins. With the economic and financial challenges facing both industry pros and homeowners in 2026, it’s important for building products manufacturers and suppliers to include strategic pricing strategy planning as part of their product development.

Read More