Many businesses in the building industry assume social media is an effective marketing tool because of its widespread use among consumers. But manufacturers and suppliers serving building industry professionals face a unique set of questions: How often do pros use social media? Do they follow manufacturers/suppliers on social media? If so, what kind of content do pros want to see?
Marketing and merchandising executives from leading independent home improvement channel companies gathered in Indianapolis last month for The North American Retail Hardware Association’s (NRHA) 2018 Marketing and Merchandising Roundtable.
The home improvement market has seen strong growth over the last five years and home improvement products are expected to reach nearly $400 billion this year according to Home Improvement Research Institute. With home values increasing, consumers are investing in their homes and many are hiring professionals to do those projects.
The HomeAdvisor Farnsworth Index is a quarterly sentiment study that tracks the confidence, expectations and market conditions of remodeling and replacement contractors. The 2018 Q1 report is now available to download
If you have felt this way, you are not alone. To get the most value from your research efforts we must work closely with our clients to ask the right questions in the right way to uncover specific insights needed to make the best strategic decisions.
According to our Pro Online Purchase Behavior Study, more than three-quarters of professionals are making at least one annual home improvement product purchase online for their jobs, with half of them doing so at least monthly.
Download informative reports to keep a pulse on how your target DIYer, Contractor, Builder, and Architectural customers' purchase behaviors are changing.
