Until then, you can check out the latest industry insights on our blog.
Explore key drivers of home improvement spending in the U.S., based on exclusive analysis of the American Housing Survey. This blog reveals how income, home value, generational trends, and neighborhood factors influence remodeling behavior—and what these insights mean for brands serving today’s evolving homeowner market.
Learn effective market research strategies to reach hard-to-find professionals in the building products industry, including phone sampling, mixed-mode surveys, and qualitative methods. Discover how these approaches deliver more accurate, high-quality data for better product decisions.
The single-family (SF) housing market is navigating a tempered path in 2026, marked by downward-trending start forecasts, declining permits, and shifting consumer behaviors. Halfway through the year, expectations have shifted amid elevated borrowing costs, constrained mobility, and low affordability.
Those that actively monitor their brand health are able to identify issues early on, such as negative customer sentiment or declining market share, and take measures to address them. Brand health metrics provide valuable insights into your market position, consumer perceptions and preferences, and overall performance.
A usage and attitude (U&A) study involves researching the usage behaviors and purchase motivations of existing and prospective customers to better understand a market and position products to appeal to consumers. What building materials are contractors buying, where are DIYers purchasing home improvement products? What factors influence their selections and preferences?
Product development market research will help you reduce risk and launch successful innovations. Learn how research guides discovery, concept testing, and pricing strategies to meet real customer needs.
Millennials now form a significant portion of the professional workforce, including contractors, and Gen Zers are starting to influence the shape of the workforce, as well. Here's what to know about these segments of building products buyers and how to prepare market strategies tailored to their behaviors and preferences.
Because of inflation, the rapid pace of growth in DIY home improvement spending slowed down in 2023 for many product categories. This makes it imperative for building materials companies to be intentional and strategic when looking for ways to expand their market share. In other words, you’ll have to compete again. Here's how to get the upper hand:
Our market research team at The Farnsworth Group surveyed builders, remodelers, and general contractors across the United States to explore shifts in how industry professionals research, find, select, and purchase building materials and home improvement products. Review the latest findings:
