As we continue to adjust our personal and professional lives, you have likely experienced changes in your shopping behaviors: where you go and what you buy.
Starting mid-March, The Farnsworth Group and Home Improvement Research Institute began tracking DIY and Contractor behaviors being impacted by COVID-19 on a weekly basis. Two months later, we have learned several important results.
Starting mid-March, The Farnsworth Group and Home Improvement Research Institute began tracking DIY and Contractor behaviors being impacted COVID-19 on a weekly basis. Two months later, we have learned several important results on DIY Home Improvement Behaviors.
Qualitative methods involving in-person experiences include focus groups, retail shop-alongs and in-store intercepts. During these unpredictable times of COVID-19, all travel and face-to-face interactions have ceased. What does this mean for qualitative research?
Despite the COVID-19’s devastating effect on many companies and their employees across the nation, hardware and home improvement retailers have once again shown their resilience in trying times. Home improvement shoppers and DIY projects remain quite active. They are starting and completing projects often as a direct result of COVID-19.
Each quarter The Farnsworth Group provides its Contractor Index to the industry. Be sure to check out the full report of our Q1 2020 Farnsworth Contractor Index.
Download informative reports to keep a pulse on how your target DIYer, Contractor, Builder, and Architectural customers' purchase behaviors are changing.
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