With a new year comes a new season for building, home improvement and lawn & garden trade shows. Some are massive, covering anything and everything, such as the International Builders Show. Others are targeted, focused on specific trades or categories, such as the International Roofing Expo.
Regardless of their stance on tariffs, industry leaders are sometimes unsure of how to address the situation. They question whether to absorb the higher materials cost and reduce margins or increase the retail price and pass along all or some of the cost to end-users. But how can manufacturers and retailers know which pricing decision is best?
Lawn and garden equipment continues to be an important category as we see sales increase, as well as the amount of shelf space devoted to products ranging from landscaping hand tools to hardscape. Here are some insights into how DIYers approach the category.
After conducting extensive VOC (Voice of the Customer) and Qualitative Research to uncover the potential opportunities of your end-user and markets’ unmet needs, the ideas generated during this research can begin to progress toward the concept screening phase. This next phase involves a full assessment of each idea generated.
Once your company has decided to conduct market research and started searching for the perfect research partner, you face several important questions. The most important is: what research method is best, qualitative or quantitative? The answer depends on your research needs. Do you want to have an in-depth understanding of how a customer thinks and feels, or are you looking to validate how many customers think and feel a certain way?
Technology has undoubtedly transformed the way DIY consumers shop. What’s less clear is exactly how and when DIYers use digital mediums when they shop for home improvement and hardware. We know consumers research products online, but which products do they research? Which sites do they visit, and what information are they looking for?
Download informative reports to keep a pulse on how your target DIYer, Contractor, Builder, and Architectural customers' purchase behaviors are changing.
