We’ve talked before about homeowner attitudes towards battery and gas-powered Outdoor Power Equipment (OPE). We found that younger homeowners have a more positive view of battery OPE than older generations and that doubts about battery OPE’s run-time remain.
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We would like to welcome Dawn McElfresh to the Farnsworth Group. Her role as Senior Account Manager will further showcase The Farnsworth Group’s dedication to INDUSTRY RESEARCH EXPERTISE as a core value set.
The Farnsworth Group recently conducted a public study among landscapers on the use and attitudes of gas-powered outdoor power equipment (OPE) versus battery-powered outdoor equipment. A similar study was conducted two years ago, and in that time, there have been noticeable changes in battery-powered OPE use among landscapers.
The Farnsworth Group celebrates 30 years of business in 2019. This anniversary offers us a chance to thank our clients, reflect on our past accomplishments, examine how our business has evolved, and think about the future.
Consumer attitudes towards outdoor power equipment are evolving as Gen Y transitions into homeownership and battery technology improves. A 2018 study by The Farnsworth Group suggests that while consumers still worry about run time and price with battery-powered OPE, younger generations are less concerned over the downsides of battery and more likely to rate its performance higher than older generations.
Download informative reports to keep a pulse on how your target DIYer, Contractor, Builder, and Architectural customers' purchase behaviors are changing.
