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How to Test New Home Improvement Product Concepts Using Monadic Testing

Monadic Concept Testing is an approach used in product concept testing to ensure equal representation of individual concepts and to mitigate potential order bias when conducting a survey to collect data. It involves presenting your survey respondents or research group with one single product concept at a time.

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Lawn & Garden Path to Purchase: Part 2 – Professionals

Pros and consumers share some traits when it comes to their path to purchase of lawn and garden supplies. However, there are also important differences that can help you shift your marketing or product strategy.

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Lawn & Ranch

New Data Released: Contractor Index for Q1 2020

Each quarter The Farnsworth Group provides its Contractor Index to the industry. Be sure to check out the full report of our Q1 2020 Farnsworth Contractor Index.

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Building & Construction
Home Improvement

Conducting Qualitative Research During COVID-19

Qualitative methods involving in-person experiences include focus groups, retail shop-alongs and in-store intercepts. During these unpredictable times of COVID-19, all travel and face-to-face interactions have ceased. What does this mean for qualitative research?

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Building & Construction
Home Improvement
Lawn & Ranch

What We’ve Learned About DIY Home Improvement Behaviors Impacted by COVID-19

Starting mid-March, The Farnsworth Group and Home Improvement Research Institute began tracking DIY and Contractor behaviors being impacted COVID-19 on a weekly basis. Two months later, we have learned several important results on DIY Home Improvement Behaviors.

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Home Improvement

What We’ve Learned About Contractor Home Improvement Behaviors Impacted by COVID-19

Starting mid-March, The Farnsworth Group and Home Improvement Research Institute began tracking DIY and Contractor behaviors being impacted by COVID-19 on a weekly basis. Two months later, we have learned several important results.

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Building & Construction
Home Improvement

Building Suppliers Giving Back

For generations, the building, hardware and home improvement industry have been stewards of local communities.

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Building & Construction
Home Improvement

Q3 Farnsworth Contractor Index – Mixed attitudes, increased project demand

Each quarter The Farnsworth Group provides its Contractor Index to the industry. Be sure to check out the full Q3 Farnsworth Contractor Index by downloading today.

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Building & Construction
Home Improvement

6 Months of Tracking Contractors During COVID – Where We Are Now

Starting mid-March, The Farnsworth Group and Home Improvement Research Institute began tracking DIY behaviors being impacted by COVID-19 on a weekly basis. Six months later we have learned several important results.

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Building & Construction
Home Improvement

Case Study: ITW Brands

ITW Brands was formed in 1992 as a decentralized business unit of Illinois Tool Works Inc. Based outside of Chicago, Illinois, ITW Brands was created to meet the growing demand from consumers and remodeling contractors for high-quality home improvement and do-it-yourself construction products.

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Building & Construction

Better Understand Your Building Product Customers

Download informative reports to keep a pulse on how your target DIYer, Contractor, Builder, and Architectural customers' purchase behaviors are changing.

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