Blog

FEATURED BLOG

DIY Trends Impacting the Home Improvement Industry in 2026

We regularly study DIYers from across the U.S. about what has shifted in how they research, find, select and purchase building materials products. Here’s a look at what various generations of DIYers had to share about how they intend to go about home improvement projects in 2026.

READ NOW
Yellow arrow pointing right

How Millennials Think About Lawn and Garden Brands

Because they’ve grown up with so much information right at their fingertips, the millennial generation knows how to find the information they need online to purchase from lawn and garden brands.

Read More
Lawn & Ranch

2020 Trade Show Takeaways

With a new year comes a new season for building, home improvement and lawn & garden trade shows. Some are massive, covering anything and everything, such as the International Builders Show. Others are targeted, focused on specific trades or categories, such as the International Roofing Expo.

Read More
Building & Construction
Home Improvement
Lawn & Ranch

4 Tips For Conducting Successful Research During COVID-19

Now, more than ever, building material and home improvement manufacturers and suppliers must understand changing customer behaviors to quickly address their needs caused by COVID-19. These sudden changes in behaviors will not go away, not even when this pandemic has passed. Affects from this crisis are expected to linger for many years to come. Shaping the way old and new customers shop, purchase and engage with brands, products and channel.

Read More
Building & Construction
Home Improvement
Lawn & Ranch

Home Improvement and Hardware Dealers Show Growth During COVID-19

Despite the COVID-19’s devastating effect on many companies and their employees across the nation, hardware and home improvement retailers have once again shown their resilience in trying times. Home improvement shoppers and DIY projects remain quite active. They are starting and completing projects often as a direct result of COVID-19.

Read More
Building & Construction
Home Improvement

Brand Shift With COVID – Opportunities and Challenges

As we continue to adjust our personal and professional lives, you have likely experienced changes in your shopping behaviors: where you go and what you buy.

Read More
Building & Construction
Home Improvement
Lawn & Ranch

Channel Shift With COVID-19: Opportunities and Challenges

Last month, we discussed the shifts we’ve seen with Building Product and Home Improvement brands, with over 60% of residential contractors surveyed stating they have tried a new brand in the past 2-3 months. This month, we look at shifts in channel behavior due to contractors’ changing needs and the impact of COVID-19.

Read More
Building & Construction
Home Improvement
Lawn & Ranch

Shifting DIY Channel Behaviors

The Farnsworth Group recently completed research for the Home Improvement Research Institute on DIY channel and purchase behaviors among 15 home improvement categories.

Read More
Building & Construction
Home Improvement

6 Months of Tracking COVID Among DIYers – Where We Are Now

Starting mid-March, The Farnsworth Group and Home Improvement Research Institute began tracking DIY and Contractor behaviors being impacted by COVID-19 on a weekly basis. Six months later, we have learned several important results.

Read More
Building & Construction
Home Improvement

Q4 Farnsworth Contractor Index – Increasing Optimism

Each quarter, The Farnsworth Group provides its Contractor Index to the industry. Be sure to check out the full Q4 Farnsworth Contractor Index by downloading today.

Read More
Building & Construction
Home Improvement

How to Succeed at Product Management: Part 2 - Concept Screening

After conducting extensive VOC (Voice of the Customer) and Qualitative Research to uncover the potential opportunities of your end-user and markets’ unmet needs, the ideas generated during this research can begin to progress toward the concept screening phase. This next phase involves a full assessment of each idea generated.

Read More
Building & Construction
Home Improvement
Lawn & Ranch

Better Understand Your Building Product Customers

Download informative reports to keep a pulse on how your target DIYer, Contractor, Builder, and Architectural customers' purchase behaviors are changing.

Browse RESOURCES
Multiple devices including desktop, laptop, tablet, and smartphone displaying a home improvement website with resources and reports.