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DIY Trends Impacting the Home Improvement Industry in 2026

We regularly study DIYers from across the U.S. about what has shifted in how they research, find, select and purchase building materials products. Here’s a look at what various generations of DIYers had to share about how they intend to go about home improvement projects in 2026.

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Lawn & Garden Path to Purchase: Part 1 – DIYers

Lawn and garden equipment continues to be an important category as we see sales increase, as well as the amount of shelf space devoted to products ranging from landscaping hand tools to hardscape. Here are some insights into how DIYers approach the category.

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Lawn & Ranch
Home Improvement

How to Develop Successful Pricing Strategies to Combat Tariffs

Regardless of their stance on tariffs, industry leaders are sometimes unsure of how to address the situation. They question whether to absorb the higher materials cost and reduce margins or increase the retail price and pass along all or some of the cost to end-users. But how can manufacturers and retailers know which pricing decision is best?

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Building & Construction
Home Improvement
Lawn & Ranch

Lawn & Garden Path to Purchase: Part 2 – Professionals

Pros and consumers share some traits when it comes to their path to purchase of lawn and garden supplies. However, there are also important differences that can help you shift your marketing or product strategy.

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Lawn & Ranch

New Data Released: Contractor Index for Q1 2020

Each quarter The Farnsworth Group provides its Contractor Index to the industry. Be sure to check out the full report of our Q1 2020 Farnsworth Contractor Index.

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Building & Construction
Home Improvement

Conducting Qualitative Research During COVID-19

Qualitative methods involving in-person experiences include focus groups, retail shop-alongs and in-store intercepts. During these unpredictable times of COVID-19, all travel and face-to-face interactions have ceased. What does this mean for qualitative research?

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Building & Construction
Home Improvement
Lawn & Ranch

What We’ve Learned About DIY Home Improvement Behaviors Impacted by COVID-19

Starting mid-March, The Farnsworth Group and Home Improvement Research Institute began tracking DIY and Contractor behaviors being impacted COVID-19 on a weekly basis. Two months later, we have learned several important results on DIY Home Improvement Behaviors.

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Home Improvement

What We’ve Learned About Contractor Home Improvement Behaviors Impacted by COVID-19

Starting mid-March, The Farnsworth Group and Home Improvement Research Institute began tracking DIY and Contractor behaviors being impacted by COVID-19 on a weekly basis. Two months later, we have learned several important results.

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Building & Construction
Home Improvement

Building Suppliers Giving Back

For generations, the building, hardware and home improvement industry have been stewards of local communities.

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Building & Construction
Home Improvement

Q3 Farnsworth Contractor Index – Mixed attitudes, increased project demand

Each quarter The Farnsworth Group provides its Contractor Index to the industry. Be sure to check out the full Q3 Farnsworth Contractor Index by downloading today.

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Building & Construction
Home Improvement

6 Months of Tracking Contractors During COVID – Where We Are Now

Starting mid-March, The Farnsworth Group and Home Improvement Research Institute began tracking DIY behaviors being impacted by COVID-19 on a weekly basis. Six months later we have learned several important results.

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Building & Construction
Home Improvement

Better Understand Your Building Product Customers

Download informative reports to keep a pulse on how your target DIYer, Contractor, Builder, and Architectural customers' purchase behaviors are changing.

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