With a new year comes a new season for building, home improvement and lawn & garden trade shows. Some are massive, covering anything and everything, such as the International Builders Show. Others are targeted, focused on specific trades or categories, such as the International Roofing Expo.
Because they’ve grown up with so much information right at their fingertips, the millennial generation knows how to find the information they need online to purchase from lawn and garden brands.
Pros and consumers share some traits when it comes to their path to purchase of lawn and garden supplies. However, there are also important differences that can help you shift your marketing or product strategy.
Regardless of their stance on tariffs, industry leaders are sometimes unsure of how to address the situation. They question whether to absorb the higher materials cost and reduce margins or increase the retail price and pass along all or some of the cost to end-users. But how can manufacturers and retailers know which pricing decision is best?
Lawn and garden equipment continues to be an important category as we see sales increase, as well as the amount of shelf space devoted to products ranging from landscaping hand tools to hardscape. Here are some insights into how DIYers approach the category.
After conducting extensive VOC (Voice of the Customer) and Qualitative Research to uncover the potential opportunities of your end-user and markets’ unmet needs, the ideas generated during this research can begin to progress toward the concept screening phase. This next phase involves a full assessment of each idea generated.
Download informative reports to keep a pulse on how your target DIYer, Contractor, Builder, and Architectural customers' purchase behaviors are changing.
