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Insights from the Q2-26 Farnsworth Contractor Index

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Download the latest Farnsworth Contractor Index report, with updates released quarterly, for the latest data.

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Join us for the Building Products Customer Workshop

Since you're unpacking the latest trends among Pros, you would also get value from joining us at our Building Products Customer Workshop (BPCW) on November 4-5 in Nashville.

Unlike a traditional conference, this event is structured around hearing from multiple live Pro panels, interactive discussions with experts, reviewing the latest survey data, and peer-to-peer collaboration.

Gather with sales and marketing leaders at building products manufacturing companies to collaborate around customer insights, industry trends, and practical strategies to implement in 2027.

BPCG Workshop Cube (1)

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Custom Qualitative and Quantitative Market Research for Building Product Brands

For a comprehensive understanding of your brand’s best opportunities, including getting insights into product development, brand health, market sizing, and customer usage and attitudes, you need to dive deeper into why customers make specific purchase decisions and why they hold off on others.

Our expert team at The Farnsworth Group will help you design a custom research project to uncover these critical insights that you need to drive your brand’s success.

Dive Into Additional Insights

Are You Measuring the Right Thing? Why Project Triggers Beat Generic Brand Attributes

Generic brand scores don't drive decisions, but project triggers do. Karen Barnes breaks down what really matters when building products brands measure brand, where they truly win, and why.

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How to Design Your Brand Health Tracking Program for Maximum Impact

From brand awareness to brand usage and brand satisfaction, these metrics are used to show a brand’s health and monitor change being impacted through marketing campaigns and product development. Learn how you can measure your brand’s health and performance, diagnose potential issues, and identify opportunities for growth in the building products industry through customized research.

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Shop Talk: 7 Key Insights on the Application of Qualitative Research for Manufacturing Brands

In this Shop Talk, Dawn McElfresh, Director of Qualitative Research with The Farnsworth Group, and Senior Project Manager Robin Graziano discuss how qualitative research is evolving and how it can provide real value to building products brands and others in the construction and home improvement space.

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DIY, DIFM, and PRO Home Improvement Trends from Q1 2026

From an industry standpoint, there haven't been any major shifts in how professionals and homeowners are approaching home improvement activities and purchasing products in the first quarter of 2026. Both groups are showing tempered optimism and a steady approach to home improvement, although challenges related to the costs of materials and labor and other financial uncertainties continue to persist.

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Shop Talk: Contractor Sentiment, Tariff Tension, and the Power of Scale

In this Shop Talk episode, Grant Farnsworth and TD Cowen’s Max Rakhlenko discuss contractor confidence, rising inflation from tariffs, and recent building products acquisitions. Get insights into how market shifts, supply chains, and company scale are shaping the future of the home improvement industry.

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Shop Talk: 10 Forces Shaping the Home Improvement and Building Products Market in 2026

Explore the key trends shaping the building products industry in 2026, including mobility declines, labor market shifts, tariffs, M&A activity, and emerging opportunities like data center construction.

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How to Increase Market Share Among Younger Contractors

Millennials now form a significant portion of the professional workforce, including contractors, and Gen Zers are starting to influence the shape of the workforce, as well. Here's what to know about these segments of building products buyers and how to prepare market strategies tailored to their behaviors and preferences.

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Building Products Marketing: How to Increase Sales Among Builders, Remodelers, and GCs in 2026-2029

Our market research team at The Farnsworth Group surveyed builders, remodelers, and general contractors across the United States to explore shifts in how industry professionals research, find, select, and purchase building materials and home improvement products. Review the latest findings:

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