When looking at DIY homeowners and how to connect with them as a building products brand, it can be helpful to categorize these customers into three distinct segments - Light, Moderate, and Heavy DIYers. Take a look at these distinctions in how each segment behaves:
Explore seven trends shaping the cabinet market in 2025 and 2026, from modular designs and smart features to shifting consumer priorities around quality, sustainability, and budget. This blog outlines key data and insights to help manufacturers and suppliers align with evolving customer demand.
There are primarily three types of segmentation that are used in market research: Attitudinal, Behavioral, and Demographic. Which one you should use should be based on the objectives of your research. Let’s unpack each type of customer segmentation:
As observed in the 2023 Building Products Customer study, and again in the 2024 study, 9 in 10 builders and remodelers studied reported high satisfaction rates when they switched brands.
Triangulating data in research involves combining multiple sources, methods, or perspectives to ensure the credibility, validity, and reliability of findings. Here's a step-by-step guide on how to triangulate data in research:
Hardware and fasteners are used for a wide variety of both interior and exterior home improvement projects. Here are a handful of current market trends, as well as future forecasts for these building product categories, to factor into your company’s strategic planning and decision-making.
Download informative reports to keep a pulse on how your target DIYer, Contractor, Builder, and Architectural customers' purchase behaviors are changing.
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