There are primarily three types of segmentation that are used in market research: Attitudinal, Behavioral, and Demographic. Which one you should use should be based on the objectives of your research. Let’s unpack each type of customer segmentation:
As observed in the 2023 Building Products Customer study, and again in the 2024 study, 9 in 10 builders and remodelers studied reported high satisfaction rates when they switched brands.
Triangulating data in research involves combining multiple sources, methods, or perspectives to ensure the credibility, validity, and reliability of findings. Here's a step-by-step guide on how to triangulate data in research:
Here are a handful of current trends in the hardware market, as well as future forecasts, to factor into your company’s decision-making:
Roofing projects are a staple project when it comes to maintaining and protecting the value of a house, and homeowners depend heavily on professional contractors to help with repairs and replacements—from selecting and acquiring materials to performing the actual installations. Here's a look at what homeowner trends are impacting the roofing industry in 2024:
To improve your product’s market penetration rate, you have to be intentional about positioning yourself more competitively in a market you occupy. This starts by genuinely understanding your customer. Then you can identify and implement strategies to increase saturation by solving for the customer and presenting value that competitors are missing.Here are a few ideas for strengthening your market penetration strategy:
Download informative reports to keep a pulse on how your target DIYer, Contractor, Builder, and Architectural customers' purchase behaviors are changing.
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