Architects have a specific lens they utilize when designing a new construction project that impacts how they research, evaluate, select and source building materials and other products. As a manufacturer, it’s important to understand what this process typically looks like.
In a nutshell, here’s what you need to know about how specialty tradespeople are shopping for, and ultimately purchasing products in 2024 based on findings in The Farnsworth Group’s Building Products Customer Guide.
Because TURF analysis tells us what combination of attributes for the product will reach the widest unique audience, it can be utilized to optimize your marketing and product development strategies.
Definitive data is an important aspect of researching market demand, customer attitudes and product usage, but data only tells part of the story. Qualitative Market Research can yield deeper insights.
When crafting a new product or enhancing an existing product, you must understand the problem you're trying to solve, evaluate product opportunities within your category and define a marketing strategy to impact product adoption. Enter, primary market research.
You can apply historical housing starts data to guide business decisions regarding the best audience to target for sales and marketing, where and when customers are using products, and growth potential.
Download informative reports to keep a pulse on how your target DIYer, Contractor, Builder, and Architectural customers' purchase behaviors are changing.
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