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Shop Talk: 10 Forces Shaping the Home Improvement and Building Products Market in 2026

Explore the key trends shaping the building products industry in 2026, including mobility declines, labor market shifts, tariffs, M&A activity, and emerging opportunities like data center construction.

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How Design Pros Evaluate Options When Specifying Building Products

As commercial and residential construction evolves, existing design trends will both drive the emergence of new trends while simultaneously keeping pace with current trends. An important customer segment to keep in mind is Designer Pros. Here's are key drivers in how these professionals specify building products.

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Building & Construction
Customer Usage and Attitude

5 Ways to Increase Your Product’s Market Penetration Rate in the Building Material Market

To improve your product’s market penetration rate, you have to be intentional about positioning yourself more competitively in a market you occupy. This starts by genuinely understanding your customer. Then you can identify and implement strategies to increase saturation by solving for the customer and presenting value that competitors are missing.Here are a few ideas for strengthening your market penetration strategy:

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Market Sizing
Customer Usage and Attitude

Targeting Contractors Through Social Media

Many businesses in the building industry assume social media is an effective marketing tool because of its widespread use among consumers. But manufacturers and suppliers serving building industry professionals face a unique set of questions: How often do pros use social media? Do they follow manufacturers/suppliers on social media? If so, what kind of content do pros want to see?

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Building & Construction
Home Improvement

NHPA 2021 Market Measure Report and Home Improvement Retail Performance Forecast

Grant Farnsworth joined Dan Tratensek of the NHPA in early January to discuss key findings from the 2021 Market Measure Report. The pair also shared some predictions for what the home improvement market could see in 2022 and even into 2023.

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Home Improvement
Market Sizing
Building & Construction

Best Use Cases of TURF Analysis for Market Intelligence

Because TURF analysis tells us what combination of attributes for the product will reach the widest unique audience, it can be utilized to optimize your marketing and product development strategies.

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Customer Usage and Attitude
Product Development

Looking Ahead: What Recent CA Legislation Will Mean for Gas vs. Battery Powered OPE

California’s new deadline is 2024 for state regulators to ban the sale of new gas-powered equipment using small off-road engines (SORE).

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Lawn & Ranch
Market Sizing
Customer Usage and Attitude

Homeowner Trends Regarding Healthy Homes, Air Quality, and Green Remodeling Projects

About a third of home remodeling projects in 2021 involved installing energy efficient appliances. Indoor air quality monitoring systems and water filtration systems were also among the most common products incorporated into renovations. Top of mind among homeowners for future projects are the following:

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Home Improvement
Customer Usage and Attitude
Product Development

Contractors Experiencing Noticeable Drops In Revenue

Perhaps the most noticeable change is in the expectations for next 12 months of revenue, where we have a drop from Q4-21 to Q1-22 across all categories. This trends where contractors are seeing decreased average revenues per project has been occurring for several years.

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Building & Construction
Home Improvement
Market Sizing

Multifamily Construction Trends in the Age of the Health-Conscious Renter

While renters have become increasingly mindful of healthy housing—especially among younger tenants and those with children—their concerns have evolved since our study with Harvard's Joint Center for Housing Studies in 2018.

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Customer Usage and Attitude
Product Development

Trends in the Multifamily Industry and Build to Rent Communities in 2022

Building products manufacturers need to structure their product lines to match the preferences of the investor - meaning on trend, low maintenance, resident health focused, and still affordable raw materials and finishings. 

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Customer Usage and Attitude
Market Sizing
Building & Construction

Better Understand Your Building Product Customers

Download informative reports to keep a pulse on how your target DIYer, Contractor, Builder, and Architectural customers' purchase behaviors are changing.

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