A usage and attitude (U&A) study involves researching the usage behaviors and purchase motivations of existing and prospective customers to better understand a market and position products to appeal to consumers. What building materials are contractors buying, where are DIYers purchasing home improvement products? What factors influence their selections and preferences?
In general, you should plan to spend about $20,000 to $50,000 for a qualitative or quantitative custom market research project. Read more for the factors that contribute to overall market research cost.
The internet is rapidly changing how consumers shop for hardware and home improvement products, so it is important to stay on top of consumer trends. Read on to gain insights into understanding today’s consumer.
Download informative reports to keep a pulse on how your target DIYer, Contractor, Builder, and Architectural customers' purchase behaviors are changing.
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