Blog

Customer Usage and Attitude

Construction Industry Outlook for Builders in 2026

Heading into 2026, the residential building and home improvement market is going through a period of being fundamentally sound but operationally strained. Several of the current underlying demand drivers in the market remain intact.

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Building & Construction
Customer Usage and Attitude

Best Use Cases of TURF Analysis for Market Intelligence

Because TURF analysis tells us what combination of attributes for the product will reach the widest unique audience, it can be utilized to optimize your marketing and product development strategies.

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Customer Usage and Attitude
Product Development

DIY, DIFM, and PRO Home Improvement Trends from Q1 2026

From an industry standpoint, there haven't been any major shifts in how professionals and homeowners are approaching home improvement activities and purchasing products in the first quarter of 2026. Both groups are showing tempered optimism and a steady approach to home improvement, although challenges related to the costs of materials and labor and other financial uncertainties continue to persist.

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Home Improvement
Customer Usage and Attitude

Best Practices for Conducting Qualitative Interviews for Market Research

Definitive data is an important aspect of researching market demand, customer attitudes and product usage, but data only tells part of the story. Qualitative Market Research can yield deeper insights.

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Brand Health
Market Sizing
Customer Usage and Attitude
Product Development

Looking Ahead: What Recent CA Legislation Will Mean for Gas vs. Battery Powered OPE

California’s new deadline is 2024 for state regulators to ban the sale of new gas-powered equipment using small off-road engines (SORE).

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Lawn & Ranch
Market Sizing
Customer Usage and Attitude

Research Design & Data Collection Practices for Brand Health and U&A Surveys

Understanding customer attitudes and motivations, as well as how they purchase and use certain products, is vital to creating a holistic strategy around new product design. Quantitative market research offers a means to confirm ideas and theories about consumer usage and attitudes (U&A) by delivering objective and definitive statistics or numerical data. 

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Brand Health
Customer Usage and Attitude

Better Understand Your Building Products Customers

Download informative reports to keep a pulse on how your target DIYer, Contractor, Builder, and Architectural customers' purchase behaviors are changing.

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