Architects have a specific lens they utilize when designing a new construction project that impacts how they research, evaluate, select and source building materials and other products. As a manufacturer, it’s important to understand what this process typically looks like.
In order to access the DIY market, it’s important to understand its demographics, as well as the motivations, behaviors and trends influencing different groups within the market. Let’s unpack this group of home improvement product buyers.
In a nutshell, here’s what you need to know about how specialty tradespeople are shopping for, and ultimately purchasing products in 2024 based on findings in The Farnsworth Group’s Building Products Customer Guide.
Heading into 2026, the residential building and home improvement market is going through a period of being fundamentally sound but operationally strained. Several of the current underlying demand drivers in the market remain intact.
Because TURF analysis tells us what combination of attributes for the product will reach the widest unique audience, it can be utilized to optimize your marketing and product development strategies.
From an industry standpoint, there haven't been any major shifts in how professionals and homeowners are approaching home improvement activities and purchasing products in the first quarter of 2026. Both groups are showing tempered optimism and a steady approach to home improvement, although challenges related to the costs of materials and labor and other financial uncertainties continue to persist.
Download informative reports to keep a pulse on how your target DIYer, Contractor, Builder, and Architectural customers' purchase behaviors are changing.
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