In order to access the DIY market, it’s important to understand its demographics, as well as the motivations, behaviors and trends influencing different groups within the market. Let’s unpack this group of home improvement product buyers.
In a nutshell, here’s what you need to know about how specialty tradespeople are shopping for, and ultimately purchasing products in 2024 based on findings in The Farnsworth Group’s Building Products Customer Guide.
Heading into 2026, the residential building and home improvement market is going through a period of being fundamentally sound but operationally strained. Several of the current underlying demand drivers in the market remain intact.
Because TURF analysis tells us what combination of attributes for the product will reach the widest unique audience, it can be utilized to optimize your marketing and product development strategies.
2023 began with homeowners and pros reporting low confidence and expectations for the home improvement industry. Now, pro and homeowner sentiments are changing. Here's a look into what we are seeing:
Definitive data is an important aspect of researching market demand, customer attitudes and product usage, but data only tells part of the story. Qualitative Market Research can yield deeper insights.
Download informative reports to keep a pulse on how your target DIYer, Contractor, Builder, and Architectural customers' purchase behaviors are changing.
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