Posts in Qualitative Research
How to Succeed at Product Management: Part 1 – Identifying Needs & Opportunities

The path of product development is one filled with many ups and downs and a plethora of opinions, then veering down a different path that was unplanned and filled with unexpected hurdles. Ultimately, the shareholders of your company must weigh in and approve of your plan, as do your customers who are the ones who sell to your end-user. Research is a necessary source along the way.

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