As your internal teams strategize about product development, marketing efforts, and channel selections for the upcoming year, our team at The Farnsworth Group recommends you make the following measures a priority:
Our team provides a complimentary study bi-annually on how homeowner and landscaper preferences, perceptions, and usage of Battery vs. Gas-powered OPE have changed over time. Review these key takeaways to inform your 2023 and 2024 go-to-market strategies.
The Farnsworth Group surveyed nearly 1,000 contractors about their brand preferences across 32 categories of tools, materials and building product brands. Here's what we uncovered.
Setting the optimal size and incidence rate for a market research survey depends on the overall population size and variability, what data you want to collect, and level of confidence you want to have in the results.
This building materials manufacturer sought to understand how their current customer perceptions aligned with reality; in other words, what did they assume about their customers that was or wasn’t true? The data and recommendations provided by The Farnsworth Group allowed for targeted marketing toward customer segments who best align with the manufacturer’s product portfolio and value propositions. These findings both confirmed and challenged assumptions within the client’s firm.
With the U.S. housing market is in a state of stagnation heading into 2026, forecasts suggest flat to gradual improvement. While the repair and maintenance sector also historically remains more resilient in soft markets, brands must be poised to compete for share in this constrained market.
Download informative reports to keep a pulse on how your target DIYer, Contractor, Builder, and Architectural customers' purchase behaviors are changing.
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