Blog

FEATURED BLOG

2024 Business Planning Priorities for Cross-Functional Product Teams

Home improvement products manufacturers and suppliers need to be looking at emerging market dynamics to tee up for a strong 2023. To keep products moving in 2023 and beyond, companies will have to fight for market share again and present a strong value proposition to customers.

READ NOW

[Case Study] Packaging Research: Evaluating the Best Product Package Design to Move Products Off the Shelves

As a result of this custom market research study, this client walked away with a definitive understanding of which product packaging color scheme was most preferred by customers. Here's how The Farnsworth Group's straightforward approach enabled a clearly discernable “winner” from each of the choices:

Read More
Market Research Case Study
Product Development

Uncertainty Creeping Into Contractors' Future Business Outlooks in Q2 of 2023

A new narrative is taking shape, in contrast to contractor sentiments than we’ve been seeing for the last couple of years. Pay attention to how contractor outlook for the future of 2023 and especially 2024 is changing. Here’s what we’re seeing:

Read More
Home Improvement
Building & Construction

Residential Roofing Market Watch: Homeowner Trends in Roof Repair and Replacement

Roofing projects are a staple project when it comes to maintaining and protecting the value of a house, and homeowners depend heavily on professional contractors to help with repairs and replacements—from selecting and acquiring materials to performing the actual installations.‍ Here's a look at what homeowner trends are impacting the roofing industry in 2023:

Read More
Home Improvement
Customer Usage and Attitude

5 Ways to Increase Your Product’s Market Penetration Rate in the Building Material Market

To improve your product’s market penetration rate, you have to be intentional about positioning yourself more competitively in a market you occupy. This starts by genuinely understanding your customer. Then you can identify and implement strategies to increase saturation by solving for the customer and presenting value that competitors are missing.Here are a few ideas for strengthening your market penetration strategy:

Read More
Market Sizing
Customer Usage and Attitude

Independent Home Improvement Retailers Report Lingering Business Slowdowns Preceding 2023

In Q4, retailers were seeing year over year improvement in transaction count and profit margins compared to Q3, however cost of goods continues to be a concern.

Read More
Building & Construction
Home Improvement

Large Kitchen Appliances Market Watch: Trends in Consumer Purchase of Stovetops, Refrigerators and Dishwashers

With the emerging consumer shift in 2023 towards repair and remodel focused projects, discretionary purchases of appliances may be put on hold, or result in trading down, but necessary replacement of appliances will continue. Here's more on this and other trends in the Consumer Large Appliance category:

Read More
Customer Usage and Attitude
Home Improvement

Better Understand Your Building Product Customers

Download informative reports to keep a pulse on how your target DIYer, Contractor, Builder, and Architectural customers' purchase behaviors are changing.

Browse RESOURCES