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How to Test New Home Improvement Product Concepts Using Monadic Testing

Monadic Concept Testing is an approach used in product concept testing to ensure equal representation of individual concepts and to mitigate potential order bias when conducting a survey to collect data. It involves presenting your survey respondents or research group with one single product concept at a time.

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8 Composite Decking Market Trends for 2025

Explore 8 key trends shaping the composite decking market in 2025, from rising residential demand and sustainable material preferences to new product innovations and shifting buyer behavior. Learn how brands are staying competitive in a dynamic, tech-driven outdoor living space.

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Customer Usage and Attitude
Product Development
Home Improvement

2026 Business Planning Priorities for Cross-Functional Product Teams

Home improvement products manufacturers and suppliers need to be looking at emerging market dynamics to tee up for a strong 2026. To keep products moving, companies will have to fight for market share again and present a strong value proposition to customers.

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Product Development
Customer Usage and Attitude

9 Approaches to Pricing Strategy: How to Price a Product

Appropriately pricing your building products and materials is a powerful lever for growth and success in the home improvement industry. That’s why it’s important to adopt the right pricing strategy based on your industry segment, geographic area, and target customer personas. You can work toward optimizing your retail pricing strategy by exploring different approaches and conducting market research. 

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Product Development

Contractor Confidence Has Cooled as Lead Volume and Revenue Expectations Decline

Our latest Q2 Farnsworth Contractor Index is now available and reveals a shift in sentiment among professionals serving the existing home market. Findings reflect a growing unease that has expanded from the homeowner to the professional.

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Customer Usage and Attitude
Building & Construction

9 Kitchen and Bath Fixtures Market Trends in 2025

Discover 9 key trends shaping the 2025 kitchen and bath fixtures market, from smart tech and sustainability to design and remodeling priorities.

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Product Development
Market Sizing
Home Improvement
Customer Usage and Attitude
Building & Construction

Looking Ahead: 10 DIY Statistics Shaping the Home Improvement Industry in 2025-2028

In order to access the DIY market, it’s important to understand its demographics, as well as the motivations, behaviors and trends influencing different groups within the market. Let’s unpack this group of home improvement product buyers.

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Home Improvement
Customer Usage and Attitude
Market Sizing

Building Products Marketing: How to Increase Sales Among Builders, Remodelers, and GCs in 2025-2028

Our market research team at The Farnsworth Group surveyed Builders, Remodelers & General Contractors across the United States to compare continuity to shifts in how Pros research, find, select, and purchase building materials and home improvement products. Review the latest findings:

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Building & Construction
Customer Usage and Attitude

Maximizing Market Share in a Changing Building Products Landscape

As a building products manufacturer, you can use research to size your specific addressable markets, assess your brand position, and uncover growth opportunities in a flat economy and competitive market landscape.

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Market Sizing
Brand Health
Building & Construction

How Manufacturers Should Support Trade Professionals to Meet Market Demands for Healthy Homes, Energy Efficiency, and Sustainability

Homeowners are prioritizing healthier, more energy-efficient homes, but cost and contractor training remain key challenges. Our latest research explores market trends, homeowner demand, and opportunities for manufacturers to drive adoption.

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Product Development
Home Improvement

How Many Home Building Firms are Actually in the U.S.?

Learn how accurate data on the number of home builders in the U.S. can drive better decisions for the building products industry. This post explores how combining industry data, expert insights, and reliable sources helps stakeholders navigate market sizing and make informed choices about product usage, target audiences, and growth opportunities.

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Market Sizing
Building & Construction
Market Research Case Study

Better Understand Your Building Product Customers

Download informative reports to keep a pulse on how your target DIYer, Contractor, Builder, and Architectural customers' purchase behaviors are changing.

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