Blog

FEATURED BLOG

Future of the Smart Home: Home Automation Trends

Ultimately, channel diversification can help manufacturers of smart home products and systems connect with a wide variety of individuals, systems integrators, and other stakeholders in order to innovate for the changing purchasing behaviors of the modern homeowner and renter.

READ NOW

How Manufacturers Should Support Trade Professionals to Meet Market Demands for Healthy Homes

Price Constraints and Contractor Education Remain the Top Two Challenges for Improving Adoption Rates of Healthy Home and Green Home Focused Building and Home Improvement Projects.

Read More
Building & Construction
Home Improvement
Customer Usage and Attitude
Lawn & Ranch

How to Achieve Trustworthiness in Qualitative Research

Qualitative research is, by nature, more directional than quantitative research. There is a misguided assumption that qualitative data is somehow inferior, or at least more questionable, than quantitative data derived from market research. It all comes down to rigor in qualitative research, and whether your study meets certain criteria for credibility, dependability, transferability and confirmability.

Read More
Brand Health
Home Improvement
Market Sizing
Product Development

7 Mistakes to Avoid When Conducting Qualitative Research Internally

Group and individual interviews are an effective methodology for probing into the perspectives, attitudes and behaviors of consumers, but there are also numerous variables that can affect the process, for better or worse. Here are some common mistakes that can negatively impact the accuracy and validity of your qualitative research, and how to avoid them.

Read More
Market Sizing
Brand Health
Product Development
Customer Usage and Attitude

Why To Conduct Market Research Before Your Next Product Line Review

You want to provide a reason—backed by data— why distributors should continue to carry your SKUs. The most effective way to prepare for a product line review is to conduct pertinent market research beforehand so you can successfully negotiate for the outcomes you want.

Read More
Product Development
Brand Health

NHPA 2021 Market Measure Report and Home Improvement Retail Performance Forecast

Grant Farnsworth joined Dan Tratensek of the NHPA in early January to discuss key findings from the 2021 Market Measure Report. The pair also shared some predictions for what the home improvement market could see in 2022 and even into 2023.

Read More
Home Improvement
Market Sizing
Building & Construction

How to Increase Market Share Among Younger Contractors

Millennials now form a significant portion of the professional workforce, including contractors. Here's what to know about this segment of building products buyers.

Read More
Building & Construction
Brand Health
Product Development

Check Out Our Resources

Explore our library of downloadable resources that provide high-level insights across all three industries of focus.

SEE RESOURCES