Venveo and The Farnsworth Group teamed up to survey nearly 2,000 industry professionals and DIYers from across the United States to gain insights on what's shifted this year in how they research, select and purchase building materials, home improvement, and lawn & garden products. The results for shifts in DIY brand behaviors are available in our annual Building Product Customer Guide.
The Farnsworth Group recently completed a public industry study among over 600 DIYers that have recently purchased OPE or plan to purchase. This study was the third in a series of studies tracking behaviors and perceptions of battery powered OPE compared to more traditional, gas power products. Here are some highlights of what we learned.