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How Design Pros Evaluate Options When Specifying Building Products

As commercial and residential construction evolves, existing design trends will both drive the emergence of new trends while simultaneously keeping pace with current trends. An important customer segment to keep in mind is Designer Pros. Here's are key drivers in how these professionals specify building products.

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[Case Study] Understanding Customer Attitudes Towards Different Brand Positioning Statements

A leading caulk and sealant manufacturer needed to understand which value statement resonated with Pros and Homeowners best to increase share of wallet among this competitive product category. Here's how we did.

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Building & Construction
Case Studies
Customer Usage and Attitude

Building Product Purchasing Trends Among Specialty Trades and Installers in 2023

When preparing and adjusting your go-to-market strategies, it's important to view specialty trades and installers separately from general trades and builders. Here's the latest on specialty trades and installers purchase motivations and purchase mindsets.

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Building & Construction
Home Improvement
Customer Usage and Attitude

The Farnsworth Group Appointed Managing Firm for the Home Improvement Research Institute until 2032

With The Farnsworth Group select­ed by the HIRI Board to man­age HIRI for the fore­see­able future, efforts will be about invest­ing more into HIRI mem­bers and mak­ing a big­ger impact in the home improve­ment indus­try at large.

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Home Improvement

Telephone Survey Advantages and Disadvantages in Manufacturing Market Research

These should be your top considerations when evaluating whether or not to conduct telephone interviews during your market research survey:

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Market Sizing
Brand Health

The Role of Termination Points in Market Research Survey Design

The purpose of a termination point is to ensure, to the best of your ability, that you’re getting the most qualified and useful data via your survey. Subsequently, red herring questions are “trap questions,” deployed to pick up on any respondents who successfully snuck past the initial screener questions.

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Customer Usage and Attitude
Product Development

Will the Housing Market Crash in 2023?

Various data sets suggest the housing market will not crash, but it will continue to correct. We expect this correction in the form of national home price declines of roughly 10-20%. Here's why:

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Building & Construction
Market Sizing

Better Understand Your Building Product Customers

Download informative reports to keep a pulse on how your target DIYer, Contractor, Builder, and Architectural customers' purchase behaviors are changing.

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