During the process of collecting data for product development research, there are several different methodologies and techniques you can employ. Among the most popular is Conjoint Analysis. Another is Max Diff Analysis (otherwise known as Best Worst Analysis).
Our clients and colleagues often ask for our view of where DIY and Contractor behaviors are headed given our firm’s dedication to capturing data-based insights on detailed customer behaviors, attitudes, and usage. We’ll highlight a few industry fundamentals our firm monitors each month to provide some context for where we expect DIY and Contractor behaviors to head in the near-term.