Blog

FEATURED BLOG

9 Findings from the 2022 Gas vs Battery OPE Usage and Perception Report

Our team provides a complimentary study bi-annually on how homeowner and landscaper preferences, perceptions, and usage of Battery vs. Gas-powered OPE have changed over time. Review these key takeaways to inform your 2023 and 2024 go-to-market strategies.

READ NOW

How to Measure Customer Satisfaction with Your Building Product

Custom market research can help you measure customer satisfaction, giving you clear insights into where your products are excelling and where you can make improvements to boost your brand’s performance.

Read More
Brand Health

[Case Study] Qualitative Concept Screening Among Homeowners

A leading manufacturer of outdoor power equipment was in the product development phase to improve their product line in order to increase purchase intent and overall share at home centers. The Farnsworth Group defined the top concept, highlighted why that concept was preferred and identified the key design elements of that concept that could be utilized or combined with other features/concepts to create the ideal product. 

Read More
Product Development
Case Studies

[Case Study] Evaluating Feature/Cost Trade-Offs for Interior Door Hardware

A security products provider for home and businesses sought to better understand what tradeoffs homeowners and professionals make when selecting door hardware at various price points. These findings were used to challenge false assumptions that were driving poor business outcomes.‍ This client has used the data garnered from their custom market research project to guide their product development strategies and focus on improving product attributes that drive purchase. 

Read More
Case Studies
Product Development
Market Sizing

[Case Study] Building Materials Supplier Brand Health Research

A leading building materials supplier in Canada, wanted to capture brand awareness, perceptions and use of their stores among contractors to better understand their brand equity and positioning. Results were used by the supplier to better determine what is needed to capture the contractor's business. This included areas that were a current focus, but insights also revealed several areas the supplier was failing to deliver, whereby recommendations were provided in how to adjust in order to better compete against alternatives.

Read More
Case Studies
Brand Health

[Case Study] Market Segmentation Research to Improve ROI from Customer Acquisition Efforts

This building materials manufacturer sought to understand how their current customer perceptions aligned with reality; in other words, what did they assume about their customers that was or wasn’t true? The data and recommendations provided by The Farnsworth Group allowed for targeted marketing toward customer segments who best align with the manufacturer’s product portfolio and value propositions. These findings both confirmed and challenged assumptions within the client’s firm.

Read More
Case Studies
Customer Usage and Attitude

Repair and Remodel Forecasted to Drive Demand in Home Improvement Industry in 2023

While the U.S market for new home construction is declining as we approach the end of 2022, the repair and remodel sector represents opportunities for growth in 2023.

Read More
Home Improvement
Customer Usage and Attitude
Market Sizing

Better Understand Your Building Product Customers

Download informative reports to keep a pulse on how your target DIYer, Contractor, Builder, and Architectural customers' purchase behaviors are changing.

Browse RESOURCES