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Why Quantitative Tracking Research is Essential for Building Products Brands in a Flat Market

In a flat market, building products brands must fight for share—not just sales. Learn how quantitative tracking research reveals brand performance and customer behavior, giving you a competitive edge.

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The Need for Building Products and Home Improvement Brands to Steal Brand Share in a Flat Market

To grow sales in a flat market, you must first figure out your brand equity and how you can help it reach its full potential. Here are a few ways to increase brand share within the home improvement market.

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Market Sizing
Brand Health
Home Improvement

5 Real Examples Proving How Sample Quality Is The Difference Between Right and Wrong Corporate Strategy

Here are five examples from real market research studies commissioned by building products manufacturers and retailers where, had our analysts at The Farnsworth Group not used advanced data cleansing techniques to preserve data accuracy, the results and recommendations of the study would have suggested the wrong corporate business strategies, costing millions of dollars.

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Market Research Case Study

Q3 2024 Contractor Sentiments Positive Based on Latest Study Findings

Though consumer confidence is still in what our analysts classify as “uncertain” territory, we may soon be coming out of a holding pattern for many homeowners that want to do a home improvement or remodel project but have yet to act on those desires. The Farnsworth Contractor Index for Q3 suggest pros may also be seeing some increasing optimism with homeowners.

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Home Improvement
Customer Usage and Attitude

Impacts of Dealer Consolidation on The Building Products Industry with Craig Webb [VIDEO]

Craig Webb joins Grant Farnsworth is this "Shop Talk" to discuss the latest figures in dealer consolidation activity in the building products industry and it implications. Plus, they explore the reasons behind the increase in acquisitions and discuss the challenges faced by dealers today.

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Building & Construction
Market Sizing

Home Improvement Product Purchasing Trends Among Light, Moderate, and Heavy DIYers

When looking at DIY homeowners and how to connect with them as a building products brand, it can be helpful to categorize these customers into three distinct segments - Light, Moderate, and Heavy DIYers. Take a look at these distinctions in how each segment behaves:

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Home Improvement
Customer Usage and Attitude

2025 Outlook for New Single Family Residential Construction

Builder confidence is currently down to a reading of 43 in June of 2024, but housing starts are forecasted to pick up in 2025. Let's take a look at a handful of indicators painting the evolving story 2025 single family residential construction.

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Building & Construction

Study Finds Residential Contractor Revenues Up 6 to 10 Percent Compared to Last Year

Q1 of 2024 results from the Farnsworth Quarterly Contractor Index are now available to download with positive indications for Pros. The supply and demand fundamentals also continue to suggest that good times are ahead. Here's what contractors are telling us:

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Study Finds Material Prices Continuing to Drive Trade-Offs During Home Improvement Projects

Historically, our Farnsworth Contractor Index data shows that the second quarter often sees a positive bump in contractor activity and subsequent building material sales. However, this is not the case we see for Q2 of 2024. As homeowners are in a position to make trade-offs, competition levels remains elevated across the channel. In Q2 of 2024, Pro sentiments on business factors related to competition levels have continued on trend with what our team reported on for Q1 of 2024.

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Home Improvement
Customer Usage and Attitude

[CASE STUDY] Customer Attitude Research Among Power Tool Users

Based on recommendations provided by The Farnsworth Group based, this manufacturer was able to make better tactical decisions across divisions regarding their customer targeting and product strategies that will be used to increase their share and overall sales in the power tools category.

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Customer Usage and Attitude
Market Research Case Study

Home Repair and Remodel Forecasted to Drive Demand in Home Improvement Industry in 2023

While the U.S market for new home construction has declined, the home repair and remodel sector represents opportunities for growth in 2023 for building products companies that strongly compete for market share.

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Home Improvement
Customer Usage and Attitude
Market Sizing

Better Understand Your Building Product Customers

Download informative reports to keep a pulse on how your target DIYer, Contractor, Builder, and Architectural customers' purchase behaviors are changing.

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