Blog

Building & Construction

9 Trends and Potential Disruptors to the MEP Industry Over the Next 5 Years

As you strategize for the future, here are ten of the potential disruptors, constraints and trends impacting the MEP industry.

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Building & Construction
Market Sizing
Customer Usage and Attitude

[Case Study] Determining the Size of the Market for Shower Drains in the U.S.

A finished plumbing manufacturer needed to better understand the structure and size of the market for shower drains in the United States. The primary objective of this research was to understand the overall size of market and see the distribution of total addressable market. Here's how we helped.

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Building & Construction
Lawn & Ranch
Home Improvement

[Case Study] Understanding Customer Attitudes Towards Different Brand Positioning Statements

A leading caulk and sealant manufacturer needed to understand which value statement resonated with Pros and Homeowners best to increase share of wallet among this competitive product category. Here's how we did.

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Building & Construction
Market Research Case Study
Customer Usage and Attitude

Building Product Purchasing Trends Among Specialty Trades and Installers in 2026

When preparing and adjusting your go-to-market strategies, it's important to view specialty trades and installers separately from general trades and builders. Here's the latest on the primary purchase motivations and purchase mindsets of specialty trades and installers and tips for how manufacturers can target this market segment.

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Building & Construction
Home Improvement
Customer Usage and Attitude

Will the Housing Market Crash in 2023?

Various data sets suggest the housing market will not crash, but it will continue to correct. We expect this correction in the form of national home price declines of roughly 10-20%. Here's why:

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Building & Construction
Market Sizing

How Contractors Rank 300+ Top Building Product Brands

The Farnsworth Group surveyed nearly 1,000 contractors about their brand preferences across 32 categories of tools, materials and building product brands. Here's what we uncovered.

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Building & Construction
Lawn & Ranch
Home Improvement
Customer Usage and Attitude
Brand Health

Better Understand Your Building Products Customers

Download informative reports to keep a pulse on how your target DIYer, Contractor, Builder, and Architectural customers' purchase behaviors are changing.

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